What are the responsibilities and job description for the Manager, Digital Campaigns position at The University of Chicago?
Department
Graham School Marketing & Student RecruitmentAbout the Department
Job Summary
This is a highly collaborative role that requires expertise in email marketing, text messaging campaigns, audience segmentation, and reporting, with a strong focus on aligning messaging strategies with the mission and goals of the Graham School.
Responsibilities
- Develops an overarching email and text messaging strategy that aligns with Graham’s goals, ensuring engaging and effective communications across all learner segments.
- Executes upon email and automated text messaging campaigns.
- Writes clear, compelling, and on-brand content for all email and text communications, adapting tone and style for various audiences.
- Builds and deploys campaigns in ActiveCampaign and Slate, ensuring functionality, accuracy, and adherence to best practices.
- Oversees annual Slate letter review process and makes necessary adjustments.
- Monitors drip email campaigns across all programs, identifies areas of improvement, and updates as needed.
- Manages and segments contact lists to ensure targeted messaging that aligns with programs and event offerings.
- Regularly updates and maintains accurate audience data within ActiveCampaign and Slate.
- Tracks and analyzes campaign performance using built-in reporting tools and external analytics platforms, such as Google Analytics.
- Generates insights to identify areas of improvement, optimize key performance indicators (KPIs), and inform future campaigns.
- Conducts A/B testing on subject lines, content, timing, and audience segments to improve engagement and conversion rates.
- Experiments with new approaches, including automation workflows, dynamic content, and multi-channel integrations.
- Ensures all communications comply with relevant policies and accessibility standards.
- Stays updated on industry trends, tools, and best practices in email and text messaging.
- Gathers and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate to high levels of guidance and direction.
- Accomplishes assigned duties through two or more of the following: written communications; visual/graphic media, which may include Web site development and maintenance; speeches and personal contact. The incumbent is still acquiring higher-level knowledge and skills.
- Performs other related work as needed.
Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.Work Experience:
Certifications:
-
Preferred Qualifications
Experience:
- Familiarity with list segmentation, automation, and data management.
Technical Skills or Knowledge:
- Proficiency in ActiveCampaign, Slate, Google Analytics and Canva.
- Strong writing, editing, and proofreading skills.
- Basic graphic design and HTML skills for email templates is strongly preferred.
- Analytical skills to interpret performance data and inform strategic decisions.
- Knowledge of email marketing.
Application Documents
- Resume/CV (required)
- Cover Letter (preferred)
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Job Family
Role Impact
Scheduled Weekly Hours
Drug Test Required
No
Health Screen Required
No
Motor Vehicle Record Inquiry Required
No
Pay Rate Type
FLSA Status
Pay Range
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the
Benefits Guidebook
.
Posting Statement
The University of Chicago is an
Affirmative Action/Equal Opportunity/Disabled/Veterans
and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via
Applicant Inquiry Form.
We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at:
http://securityreport.uchicago.edu
. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.Salary : $53,550 - $69,300
