What are the responsibilities and job description for the Assistant Director of Marketing position at The University of North Carolina Greensboro?
Position Type
Staff
Position Eclass
EP - EHRA 12 mo leave earning
University Information
Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.
Primary Purpose of the Organizational Unit
In the Bryan School of Business & Economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands-on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live.
Position Summary
The Assistant Director of Marketing is responsible for driving new student enrollment, current student engagement and success, and brand/reputation building with key external constituents (employers, alumni, donors, and AACSB). Under the supervision of the Bryan School’s Assistant Dean of External Affairs, the position will be responsible for leading the overall Bryan School marketing strategy, planning, and execution. The general areas of focus for this position will include paid advertising campaigns, social media and email marketing, signature publications, and event promotions. The Assistant Director of Marketing produces and leverages marketing performance metrics to inform and improve marketing strategy and tactics. The position oversees and contributes to creative development and content creation with a strong focus on writing. The Assistant Director of Marketing will be responsible for staff supervision, making recommendations and decisions on allocation of budgetary resources, and managing partnerships with university stakeholders and 3rd party vendors.
Minimum Qualifications
- Bachelor’s degree in relevant field
- Minimum of 3 years of professional experience in marketing and communications
- Excellent writing and editing abilities
- Experience developing marketing plans including paid media campaigns
- Strong verbal and interpersonal communication skills
Additional Required Certifications, Licensures, and Certificates
Preferred Qualifications
- Graduate degree in relevant field
- 5-7 years of professional experience in marketing and communications
- Ability to analyze and report on marketing performance metrics for paid and unpaid digital marketing efforts
- Project management experience
- Ability to work collaboratively and independently
- Experience with graphic design and video editing tools
- Experience with employee supervision/management
Special Instructions to Applicants
For consideration, candidates should upload:
- Cover letter, not to exceed one page, detailing qualifications as they relate to this position.
- Resume
- Writing samples showcasing your ability to create compelling content (e.g., blog posts, articles, marketing copy)
- Link to portfolio of work demonstrating successful marketing campaigns and creative assets
- List of references
Applicants are required to upload a list of references of at least three (3) professional references that includes:
- Name
- Company Name
- Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references will need to be a current or previous supervisor.
- Email Address
- Contact Phone Number
Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.
Recruitment Range
$71,678 - $74,186
Org #-Department
Dean's Office - BE - 11801
Job Open Date
04/07/2025
For Best Consideration Date
04/25/2025
Job Close Date
Open Until Filled
Yes
FTE
1.000
Type of Appointment
Permanent
If time-limited, please specify end date for appointment.
Number of Months per Year
12
FLSA
Exempt
Salary : $71,678 - $74,186
