What are the responsibilities and job description for the Director of Marketing Technology - Digital Learning at UT - UTK position at The University of Tennessee?
Job Description
Plays a critical role within the Digital Learning Solutions Engineering team by serving as the technical leader of marketing technology. Oversees the integration and deployment of marketing technology solutions, ensuring they align with Digital Learning's (DL) business objectives and drive innovation. This role collaborates with the marketing team to lead and drive the alignment of advanced technology solutions in support of marketing strategies, ensuring scalable, seamless integrations of technology solutions. Understands higher education's complex technical systems and requirements.
Responsibilities
Technology Strategy and Data Architecture
- Provide technical leadership for the architecture of the DL's marketing technology stack.
- Oversee the design, deployment, and optimization of the MarTech stack, encompassing CRM, CDPs, CMS, marketing automation, analytics platforms, and personalization engines.
- Lead efforts to implement cutting edge technologies, predictive analytics, and machine learning to support marketing initiatives
- Collaborate closely with the DL Marketing team to ensure integration components are defined and operating efficiently.
- Design and maintain a secure, scalable data infrastructure to support real-time analytics and actionable insights.
Integration and Optimization
Technical Leadership & Mentorship
Qualifications
Required Qualifications
Preferred Qualifications
Education :
Work Location
Compensation and Benefits
Application Instructions
About The College / Department / Division
Digital Learning at UT, is a unit charged with advancing UT's commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.
About Us
With over 225 years dedicated to education and research, and as one of the 100 largest employers in Tennessee, there is endless potential to discover at the University of Tennessee, Knoxville. This advanced academic center comprises 17 degree-granting colleges and schools, 900 programs of study, 547 graduate programs, and is home to over 7,500 employees statewide who support the continued growth of the state's flagship land-grant university. The University of Tennessee Institute of Agriculture, Anthropological Research Facility, Space Institute, and the UT Institute of Public Service are acclaimed entities of the UT system and with nearby affiliate, Oak Ridge National Laboratory, Rocky Top is a university on the rise. UT Knoxville considers its employees its number one asset and with values that focus on work-life balance, compensation, and innovative leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs. Apply today and join the Vol Family for life!
Ranked nationally as "Best Employer for New Graduates", "One of America's Best Large Employers", "Best Workplace for Women," and has been designated as "Best Place for Working Parents" by Forbes Magazine.
