What are the responsibilities and job description for the Senior Content Manager - Digital Learning at UT - UTK position at The University of Tennessee?

Job Description

The Digital Learning Senior Content Manager plays a pivotal role in amplifying the department's digital presence, developing content strategies that elevate our profile and foster community engagement across various platforms. This role aligns content initiatives with the university's vision, mission, and strategic goals, building a cohesive and impactful online presence through websites, blogs, and social media channels.

This individual is responsible for the end-to-end management of content strategy, from planning and creation to maintenance and optimization. With a focus on brand building and awareness, the Senior Content Manager leads digital campaigns, monitors trends, analyzes engagement data, and ensures high-quality, strategic communication. The position demands high creativity, strategic thinking, and digital proficiency to engage and interact with our audience effectively while providing leadership to the content team.

Responsibilities

Strategic Planning and Execution

Develop and execute comprehensive social media and digital content strategies that align with Digital Learning's strategic goals.
Conduct ongoing analysis of social media and digital marketing trends, adapting strategies to maintain relevance, audience engagement, and overall impact.
Guide marketing team with marketing, product, design, and other internal Digital Learning projects to ensure content initiatives align with organizational goals.

Content Creation and Management

Oversee content creation, scheduling, publishing, and platform management, ensuring timely and consistent execution across digital platforms, including websites, blogs, and social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn, and YouTube).

Lead and guide team members, contractors, or contributors involved in content creation, ensuring brand consistency, quality, and effectiveness.

Continuously monitor trends in social media and content marketing to adapt strategies and maintain relevance.

Manage the content calendar to ensure timely publication and cohesive messaging that resonates with the university's diverse stakeholders and highlights achievements, events, and news related to Digital Learning.

Provide training and guidance to team members and stakeholders on content and social media best practices.

Advocate for innovative approaches to content and social media while ensuring alignment with organizational culture and values

Engagement and Community Building

Foster an active and engaged online community by encouraging dialogue, responding to inquiries, and moderating discussions promptly and respectfully.

Develop and implement strategies to strengthen audience connections, cultivating a sense of community and loyalty online.

Serve as the primary point of contact for all content and social media initiatives, ensuring clarity of vision and objectives across departments.

Analytics and Reporting

Design and oversee a comprehensive framework for tracking and analyzing the performance of content and social media initiatives.

Ownership of data collection, leveraging analytics tools to pull and organize data across platforms.

Synthesize data into actionable insights and concise reports to demonstrate the success of campaigns and highlight areas for improvement.

Use analytics to proactively recommend and implement changes to strategies, optimizing for audience engagement, brand awareness, and conversion goals

Crisis Management

Monitor social media channels for potential crises or negative sentiment, responding appropriately to mitigate risks to the university's reputation

Develop and implement crisis communication plans in collaboration with the communications team to handle public relations challenges promptly and effectively.

Qualifications

Required Qualifications

Education : Bachelor's degree in marketing, communications, public relations, social media, or relevant field

Experience : At least three years of experience in social media management or digital marketing, preferably within higher education or a similarly complex organization. Advanced writing and editing skills, with excellent verbal and written communication skills for diverse audiences.

Preferred Qualifications

Education : Master's Degree

Experience : Five years of experience in social media management or digital marketing, preferably within higher education or a similar complex organization.

Work Location

Knoxville, TN. This position does have the potential for a hybrid working capacity.

Compensation and Benefits

UT market range : MR 10

Find more information on the UT Market Range structure here

Find more information on UT Benefits here

Application Instructions

For full consideration, applicants must attach a letter of interest, resume, and the name, address, email, and phone number of three professional references, in addition to completing the applicant file in the Human Resources online application system.

Screening of applicants will begin immediately and continue until the position has been filled. DL_UT

About The College / Department / Division

Digital Learning at UT, is a unit charged with advancing UT's commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation

About Us

With over 225 years dedicated to education and research, and as one of the 100 largest employers in Tennessee, there is endless potential to discover at the University of Tennessee, Knoxville. This advanced academic center comprises 17 degree-granting colleges and schools, 900 programs of study, 547 graduate programs, and is home to over 7,500 employees statewide who support the continued growth of the state's flagship land-grant university. The University of Tennessee Institute of Agriculture, Anthropological Research Facility, Space Institute, and the UT Institute of Public Service are acclaimed entities of the UT system and with nearby affiliate, Oak Ridge National Laboratory, Rocky Top is a university on the rise. UT Knoxville considers its employees its number one asset and with values that focus on work-life balance, compensation, and innovative leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs. Apply today and join the Vol Family for life!

Ranked nationally as "Best Employer for New Graduates", "One of America's Best Large Employers", "Best Workplace for Women," and has been designated as "Best Place for Working Parents" by Forbes Magazine.

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