What are the responsibilities and job description for the Assistant Vice President of Strategic Enrollment Marketing and Communications position at The University of Texas at Arlington?
Assistant Vice President of Strategic Enrollment Marketing and Communications
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Please see Special Instructions for more details.
Applicants must include in their online resume the following information : 1) Employment history : name of company, period employed (from month / year to month / year), job title, summary of job duties and 2) Education : school name, degree type, and major.
Posting Details
Position Information
Posting Number S05979P
Position Title Assistant Vice President of Strategic Enrollment Marketing and Communications
Department VP of Enrollment Management
Location Arlington
Job Family Provost
Position Status Full-time
Work Hours Standard
Work Schedule
Monday – Friday; 8 : 00a.m. to 5 : 00p.m.
- Occasional evening, weekend and travel.
Open to External and Internal
Salary Salary is commensurate based on qualifications and relevant experience up to $153,799.
Duration Funding expected to continue
Pay Basis Monthly
Benefits Eligible Yes
Benefits at UTA
We are proud to offer a comprehensive benefits package to all our employees at the University.
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link :
University Information
The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution. UTA ranks No. 4 nationally in Military Times’ annual “Best for Vets : Colleges” list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA’s $22.2 billion annual economic impact on Texas.
Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at . The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.
Job Summary
The Division of Enrollment Management is seeking a dynamic, talented and creative leader to serve as the inaugural Assistant Vice President of Strategic Enrollment Marketing and Communications for the University of Texas at Arlington. This role requires an energetic, skilled professional who can promote the University’s brand across audiences in the student life cycle. The incumbent will work closely with the Vice President for Enrollment Management to set the direction of enrollment marketing and communications. He / she will exhibit demonstrated leadership skills and experience leading staff and serving in a leadership role for complex projects.
Essential Duties and Responsibilities
Strategic Leadership and Planning :
Works closely with the Vice President and other leaders within the Division of Enrollment Management as part of core Enrollment Management Leadership to craft an intentional and wholistic strategy for student lifecycle management.
Provides leadership in the planning, development, and execution of strategic marketing communications efforts aimed at prospective students and their families, high school counselors, and community influencers (including its core differentiators, brand pillars), and value propositions to key audiences.
Create strategic marketing messaging and campaigns for student enrollment lifecycle utilizing segmentation and differentiated tactics / messaging.
Collaborates with staff from across campus including :
Enrollment Management, Student Success, Academic Affairs, Student Affairs, numerous academic programs / colleges, and other partners / leaders to create dynamic, engaging campaigns that are timely, accurate and effective.
Establishes metrics for success in an integrated strategic communications and marketing action plan, regularly assessing the success of efforts and creating a plan for ongoing evaluation that includes producing, creating, and monitoring effectiveness and ROI of communication from name purchases (search) and lead generation services.
Develop KPIs and benchmarks to evaluate the performance of enrollment marketing and communications efforts and monitor the success of campaigns using analytics and other assessment methods.
Develops a deep understanding of the voice of the student and identifies key opportunities / leverage points for improving their experience and building advocacy and loyalty.
Enrollment Marketing Program Management :
Leads the planning, development, and execution of strategic marketing and communication efforts aimed at prospective students and their families, high school counselors, and community influencers.
Collaborates with enrollment management units, other university offices, and external vendors in directing the programs and operations for enrollment management communications and marketing.
Stays on the “cutting edge” of strategic enrollment marketing in higher education, including trends, tools, competitive landscape, and best practices.
Creates key marketing messages / campaigns for the student enrollment lifecycle.
Borrows from outside industries to strategize new initiatives.
Maintains expert-level knowledge of industry Customer Relationship Management (CRM) to employ best-in-class operational processes.
Evaluates, develops, and coordinates with Admissions leadership on the design and production of all communications related to the admissions / recruitment lifecycle.
Reviews, manages, and approves enrollment management content across traditional and digital channels with content providers and edits / tracks for consistency, accuracy, and timeliness.
Assures the integrity, high quality, and consistency of the University’s image, tone, style, narrative, visual identity, and brand.
Negotiates contracts, monitors marketing budget spending, and considers new ways of doing business to achieve optimal results.
Ensures timely and accurate production and execution of all communication on budget.
Proficiency in leveraging Google Analytics or other analytics tools / solutions with experience evaluating traditional and digital marketing campaigns to produce informative reports and provide analytical insights to non-technical audiences.
Department Leadership :
Directs two teams of talented and high-performing CRM, communications and creative professionals.
Maximizes financial, human, and University resources to achieve annual enrollment marketing goals.
Determines marketing campaign budgets and ensures staff adheres to them.
Fosters a creative and productive environment by coaching team members, promoting accountability, and driving continuous improvement through data-informed decision-making and outcomes assessment.
Coaches team members to maximize creativity, productivity, and effectiveness.
Hire, supervise, and train personnel, freelance and contracted partners, and students to provide services necessary to fulfill responsibilities.
Engages in campus, regional, and national professional opportunities to stay abreast of national trends, best practices, and benchmarking regarding enrollment management.
Assures the integrity, high quality, and consistency of the university’s image, tone, style, narrative, visual identity, and brand.
Ensures timely and accurate production and execution of all communication on budget.
Represent the University at local, state and national meetings, forums and professional association functions. Supports enrollment goals through special projects and other assigned duties.
Digital Marketing & Analytics
Promotes and implements modern, effective communication strategies to maximize the University’s enrollment management digital presence using various platforms including social media, web design, CRM portals, online advertising, and demand generation, to engage key stakeholders and meet multi-year goals.
Ensures maximum traffic and conversion rates through consistent monitoring of digital analytics.
Creates KPIs and benchmarks to assess enrollment marketing and communications performance and campaign success with analytics tools like Google Analytics, and provides clear, insightful reports on traditional and digital marketing efforts to non-technical audiences.
Performs other duties as assigned.
Minimum Qualifications
Preferred Qualifications
Master’s degree in an appropriate area with six (6) years of relevant experience
Experience in team-centric environments, remain calm under pressure, and handle stressful situations with a positive, solution-oriented approach.
Experience in prepress and print production.
Experience presenting design concepts
Proven experience with art direction.
Experience working with project management software, social marketing tools, email marketing tools, production software suites, and CRM solutions.
Knowledge, Skills and Abilities
An energetic and sophisticated leadership style with high emotional intelligence, embodying honesty, integrity, and diplomacy. Demonstrate a professional work ethic, optimism, and excellent listening skills.
A commitment to show up as a collaborative team player who works well with groups both within and outside the University.
Demonstrate a track record of thought leadership on enrollment communications topics by staying-up-to date on emerging trends, developing professional contacts with colleagues, attending professional development engagements, and delivering presentations that inform, educate, and inspire.
Outstanding record for partnering with and drawing out the best in other professionals as a leader and manage
Ability to lead, plan, develop, and implement projects / programs that deliver on strategic priorities for both the office and for the broader institution, with the interpersonal intelligence to maintain relationships while also redirecting efforts if a project is not viable or aligned with these priorities.
Excellent layout skills with a sharp attention to detail.
Demonstrated understanding of branding and strategic messaging.
Ability to articulate a clear vision.
Understanding of CRM technology within the higher education landscape, preferably with SLATE and / or Salesforce.
Demonstrate flexibility and agility through a willingness to adjust to changing demands and shifting priorities.
Ability to be hands-on with the development and production of Marketing and Communications collateral print and digital.
Ability to recruit, hire, train, supervise, and evaluate staff.
Other Requirements
Working Conditions
Special Conditions for Eligibility
CBC Requirement
It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.
EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and / or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu .
Posting Detail Information
Number of Vacancies 1
Open Until Filled
Minimum Number of References Required 3
Maximum Number of References Accepted 3
Special Instructions to Applicants
Applicants must include in their online resume the following information : 1) Employment history : name of company, period employed (from month / year to month / year), job title, summary of job duties and 2) Education : school name, degree type, and major.
Requirement Questions
Required fields are indicated with an asterisk (
What is the highest level of education attained?
High School Diploma
Associate's Degree
Bachelor's Degree
Master's Degree
PhD or equivalent
How many years of professional experience do you have in the related field?
None / less than 2 years
2 to 3 years
4 to 5 years
6 years or more
Documents Needed To Apply
Required Documents
Resume or CV
Cover / Interest Letter
Portfolio or Work Samples
Optional Documents
Salary : $22 - $153,799
