What are the responsibilities and job description for the Sports Marketing Campaign Specialist position at The Upper Deck Company?
SUMMARY Overview of the position
The Marketing team is looking for a positive-minded, detail-oriented self-starter to support product lines featuring NHL, PGA, AEW and other key licenses. The Sports Marketing Campaign Specialist position will be a key contributor to content marketing initiatives and athlete branding opportunities, which include strategy and execution of product support materials, social media content, videos, advertising campaigns, fan engagement, community outreach, website content, banners, product announcements and sponsorship assets. The position will also provide detailed metrics and analytics for all campaigns. The Sports Marketing Campaign Specialist will report to the Senior Sports Marketing Manager and will regularly work with the Director of Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature of the level of work being performed by an individual assigned to this job. Other duties may be assigned.
- Work closely with product, design and Brand teams to develop and manage a marketing calendar supporting Upper Deck’s campaigns
- Develop omni-channel brand awareness and conversion campaigns to support sports products and programs
- Identify new media, advocacy and partnership opportunities to support product launches and manage the day-to-day relationship and asset distribution
- Conduct market research and competitive analysis to identify market trends and consumer preferences
- Help facilitate asset ideation, creation and execution, including approval process
- Develop creative briefs and coordinate banners, ads and other graphics
- Develop creative briefs and manage timelines for production of printed assets, including signage, mailings, catalogs, print ads, promos, etc.
- Identify key influential figures in the sports space and develop ways to collaborate
- Ideate organic promotional ideas that provide community engagement and program awareness
- Coordinates contests and promotional sweepstakes programs, including obtaining legal approvals, acquiring and delivering sweepstakes prizes, coordinating related promotional events and interfacing with sweepstakes winners
- Collaborate with Content, Digital Marketing, and Sports Marketing Team to create fresh content that highlights Upper Deck athletes, celebrates their milestones, and markets existing and upcoming products
- Collaborate with Digital Marketing Team for SEO, product releases on the website, scheduling paid digital campaigns and emails
- Assist with compiling and reporting of key marketing metrics and analytics
- Develop post-campaign review of results and recommendations
- Excel as a team player and strive to maximize team/department performance
EDUCATION/YEARS EXPERIENCE
- 3-4 Years of marketing experience
- Sports and/or collecting industry experience a plus
REQUIREMENTS - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS, AND ABILITIES
- Excellent organization and project management skills
- Strong communication skills to effectively convey marketing messages across various channels and engage target audiences
- Ability to manage multiple and changing priorities and adhere to deadlines
- Team player with excellent interpersonal skills
- Solid research and analytical skills
- Creative, problem solver, detail oriented
- Experience with Microsoft Suite: Office, Word, PowerPoint, Excel
- Experience creating and/or editing videos is a plus
- Photoshop, Illustrator, and InDesign experience is a plus
- Solid knowledge in all relevant social media platforms
- Experience with WordPress Blog publishing a plus
- Professional demeanor; team player orientation. Ability to interface with internal and external parties at all levels.
- Ability to perform duties under minimal supervision while exercising discretion and independent judgment
- Hands-on, energetic and motivated self-starter
