What are the responsibilities and job description for the Digital Marketing Specialist position at The Urban Electric Co.?
Who We Are:
At The Urban Electric Co., we make it our mission to recruit and retain highly skilled and passionate individuals. Because we have a genuine respect for the talents and story of every member of our team, our culture attracts a wide variety of personalities and backgrounds to compose an eclectic and fun atmosphere. Each of our company’s products is bench-made and hand-finished at our 180,000 sq. ft. headquarters in Charleston, which houses the talented engineers, sales and marketing professionals, designers, and craftsmen who make up our team. We pride ourselves on manufacturing processes that secure the growth and sustainability of artisanal craft for the future by using modern techniques that enhance and refine the hand- build approach as opposed to replacing it.
Who You Are:
As a Digital Marketing Specialist, you will assist the marketing, creative and new product development teams and will be responsible for supporting both the brand’s overall digital and social media strategy and the day-to-day project management of UECo’s internal and external creative teams.
A Day in the Life:
At The Urban Electric Co., we make it our mission to recruit and retain highly skilled and passionate individuals. Because we have a genuine respect for the talents and story of every member of our team, our culture attracts a wide variety of personalities and backgrounds to compose an eclectic and fun atmosphere. Each of our company’s products is bench-made and hand-finished at our 180,000 sq. ft. headquarters in Charleston, which houses the talented engineers, sales and marketing professionals, designers, and craftsmen who make up our team. We pride ourselves on manufacturing processes that secure the growth and sustainability of artisanal craft for the future by using modern techniques that enhance and refine the hand- build approach as opposed to replacing it.
Who You Are:
As a Digital Marketing Specialist, you will assist the marketing, creative and new product development teams and will be responsible for supporting both the brand’s overall digital and social media strategy and the day-to-day project management of UECo’s internal and external creative teams.
A Day in the Life:
- Responsible for supporting brand’s overall digital and social media strategy
- Serve as the day-to-day contact and primary facilitator of the brand’s social media communications
- Coordinate relationship with internal creative team and external content agency ensuring all project deliverables are received on-time
- Plan, manage, execute and respond on all social media platforms including Instagram, Facebook and Pinterest
- Manages and executes weekly email campaigns and editorial calendar, analyzing and reporting performance
- Maintain product catalog and monitor placement opportunities on all 3rd party websites
- Research and keep current on all social media trends, new features and technologies, implementing into overall strategy
- Project management of digital marketing and content management tasks using project management tools such as Basecamp
- Assist with overall quality assurance of website ensuring site updates meet brand and user experience standard
- Manage website content by updating hero imagery, banners, product pages, blogs, and other media as needed to keep the site fresh and relevant
- Ensure website functionality, including regular maintenance, troubleshooting, and QA testing
- Oversee and optimize all site merchandising strategies including the regular maintenance of all collection and portfolio pages ensuring alignment with business objectives and maintaining brand integrity
- Assist with the marketing of brand events and activations
- 3-5 years’ experience in social media or digital marketing management
- Digitally native with proficiency in programs such as MS Office, Google Analytics, Canva, Sprout, Salesforce Commerce Cloud and Social Media Platforms. Strength in Adobe Creative Suite (specifically InDesign & Photoshop) is a plus!
- You communicate clearly. You write well. You speak eloquently.
- You pay attention to the details. As far as you’re concerned, anything worth doing is worth doing right, every single time. You stay focused and nothing falls through the cracks on your watch.
- You're a star at multi-tasking and managing multiple on-going projects at once.
- You are motivated and driven. You volunteer for new challenges without waiting to be asked. You’re going to take ownership of the time you spend with us and truly make a difference. Our motto “Always Proud, Never Satisfied” resonates with you!
- Opportunity for very generous quarterly bonuses through the company PMB (Productivity Metric Bonus) program
- Medical & dental insurance with employer contributions
- 401(k) savings plan with employer match
- Paid parental leave for new moms and dads
- Generous paid time off and holidays
- A company-wide health & wellness initiative
- An on-site barista with complimentary drinks and snacks
- Robust training program with room for growth and merit-based advancement
