Marketing Manager

Consumer Products Division

The Village Companies is family-owned and encompasses a diverse group of companies in three lines of business: manufacturing services, amusement, and consumer products. Combining each of these market focuses allows us to have a very unique perspective and group of resources to develop innovative solutions, products and experiences that few others can even dream of offering. The Village is united around our values and dedication to serve. To learn more about each of our companies, visit www.thevillage.bz.

Headquartered in the heart of the Midwest, Pulaski, Wisconsin, is home to Maverick Hunting and SKEE-BALL. This rural community (located 25 minutes northwest of Green Bay) population 3,500 , is where hard work, fun, and simplicity meet.

Office Hours: Monday – Friday, flexible

Pay Range: $70,000 - $100,000

As the Marketing Manager for the Consumer Products Division, you will be responsible for developing, implementing and managing the execution of the division’s marketing plan for the Maverick Hunting and Skee-Ball brands. Playing an instrumental role in leading brand positioning, marketing strategy, new product commercialization and execution. As a key stakeholder, you’ll collaborate with various teams to drive brand growth, engagement, and loyalty.

A wide-range of responsibilities offers new challenges every day:

· Brand Marketing Strategy Development: Develop and implement effective brand strategies aligned with the company’s objectives, ensuring brand consistency across all marketing and communication channels.

· Market Analysis: Conduct market research and analysis to understand consumer behavior, market trends, and competitive landscapes, using insights to refine brand strategies.

· Brand Identity Management: Maintain and evolve the brand’s visual and verbal identity, including logo’s, messaging, brand guidelines, ensuring alignment with brand values and objectives.

· Campaign Planning and Execution: plan, create and execute marketing campaigns, collaborating with creative and marketing teams to deliver impactful and cohesive brand messaging. This includes tradeshow strategy, planning, and execution.

· Product Launches and Positioning: Drive successful product launches by developing effective positioning, messaging, and marketing strategies to maximize brand visibility and market penetration.

• Cross-Functional Collaboration: Collaborate with various internal teams such as R&D, sales, operations and product development on key projects, new product development, commercialization and launch.
• New Product Commercialization: Lead new product launch and commercialization efforts, into various selling channels, including D2C, retailers and dealers.

· Trade Show Management: Lead strategy, planning and execution for tradeshows, customer visits and other onsite events.

· Performance Analysis: Monitor and analyze the performance of branding efforts, utilizing metrics and KPIs to assess the effectiveness of campaigns and strategies and making data-driven recommendations for improvements.

· Budget Management: Manage the brand’s budget effectively, allocating resources to different initiatives to maximize ROI and achieve strategic objectives.

Education & Training

· Bachelor’s degree in Marketing or Business-related field; MBA or relevant advances degree a plus.

· 5 years’ experience in a marketing focused role in brand management, marketing, or relative roles, preferably within a D2C brand.

· MS Office Suite experience – MS Excel, MS Word, MS PowerPoint and Outlook

· Experience with graphic design software a plus.

Knowledge, Skills & Abilities:

· Strong understanding of market research, data analysis and consumer behavior

· Excellent communication, interpersonal and leadership skills

· Creative thinking with a strategic mindset and ability to think outside the box.

· Proficiency in marketing tools, analytics platforms, and project management software

· Strategic Thinker: Ability to develop long-term plans while also executing short-term tactics to achieve brand goals.

· Creative Vision: Ability to conceptualize innovative brand strategies and campaigns.

· Adaptability: Adapts quickly to changing market dynamics and consumer preferences

· Working knowledge and experience working in eCommerce platform Big Commerce a plus

Travel Requirements:

· Occasional travel to support trade shows and industry events – 20%

We generously reward hard work and initiative and offer a full benefits package that gives our employees both unique perks and peace of mind, including: Medical, Dental, Life and Disability insurances, Vision coverage, On-site Fitness & Wellness Center, 401(k), Employee Assistance Program (EAP), tuition reimbursement, new employee on-boarding plus continuing development and training opportunities, and more!

Please Apply Online at:

https://thevillage.bz/

No phone calls or in-person applications please.

EOE/including disability/veterans.

Job Type: Full-time

Pay: $70,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Work Location: In person

Salary : $70,000 - $100,000