Sales & Mktg Coordinator

Description

Join the PAK

The Visual Pak Companies are aligned with many of the largest consumer product companies in the household, personal care, automotive and food product industries.

30 years of consistent growth with no end in sight is a testament to our best-in-class workforce as the foundation for our collective success. The Visual Pak is looking for innovative and dedicated achievers who are encouraged to keep a healthy work/life balance to join our team.

Position Title: Sales and Marketing Coordinator

Reporting into Title: VP Business Development

Business and Department: VPC Sales

Position Purpose/Summary: The Sales and Marketing Coordinator supports the company’s sales and marketing efforts through efficient project management, administrative organization, and creative content development. This role focuses on enhancing brand visibility, streamlining marketing operations, and ensuring seamless communication across departments. Responsibilities include managing marketing campaigns, coordinating sales support activities, and creating engaging media content that aligns with the company’s goals. The position requires a proactive and detail-oriented professional who can juggle multiple tasks and collaborate effectively with internal teams to drive business success.

Position Responsibilities-Tasks-Deliverables

An individual must be able to satisfactorily perform each essential duty listed below. The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

All Duties As Assigned And The Following Specific Activities:

Sales Reporting

• Prepare the sales section of the monthly Board of Directors report.
• Collaborate with the sales team to gather data and generate CRM dashboard insights.
• Review and finalize reports with the VP of Sales before submission.
  
  

Branding and Sales Support

• Design and manage sales presentations for customer engagements.
• Coordinate branded materials, including apparel and promotional tools.
• Support internal sales meetings, including agenda creation and session planning.
  
  

Tradeshow Management

• Organize and oversee tradeshow participation, including registration and logistics.
• Coordinate materials, exhibit booth requirements, and team travel arrangements.
  
  

Digital Marketing

• Manage and update the company’s LinkedIn profile and other social media platforms.
• Draft and review press releases in collaboration with the VP of Sales.
  
  

Website Management

• Oversee updates and content management for the company website.
  
  

Customer Satisfaction

• Track and analyze customer satisfaction metrics to identify improvement opportunities.
  
  

Key Performance Indicators (KPIs)

On-going outcome that is measurable

• Organizing and maintaining marketing materials to ensure consistent branding.
• Supporting the sales team by preparing presentations, coordinating meetings, and managing branded tools.
• Overseeing the company’s social media presence and creating compelling content for digital platforms.
• Administering website updates to ensure accurate and timely information is available to stakeholders.
• Managing tradeshow logistics and promotional materials to enhance customer engagement and visibility.
  
  

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life & AD&D Insurance
• 401(k)
• 401(k) match
• Pet Insurance
• Paid time-off
• Paid holidays
• Tuition reimbursement
• Flexible Spending Account
• Dependent Care Subsidy
• Childcare Resources
• Commuter Benefits
• Employee Assistance Program
• Disability Insurance
• Employee Discounts
  
  

Qualifications

Knowledge-Skills-Abilities

Education

• Bachelor’s degree in business, Marketing, Engineering, Graphic Design, or a related field.
• Additional certifications in marketing, digital marketing, or graphic design (e.g., HubSpot, Google Analytics, Adobe Certification) are a plus.
  
  

Experience

• Minimum of 2 years of experience in a marketing role, preferably in a manufacturing or B2B environment.
• Demonstrated success in coordinating marketing campaigns, social media management, and lead generation.
• Hands-on experience with graphic design projects, including creating visual assets for marketing materials and presentations.
• Experience collaborating with cross-functional teams such as sales, product development, or operations.
  
  

Technical Skills

• Advanced proficiency in graphic design tools, such as Adobe Illustrator, Photoshop, and InDesign.
• Strong skills in Microsoft Office Suite, particularly Excel (for reporting), PowerPoint (for presentations), and Word (for documentation).
• Familiarity with customer relationship management (CRM) platforms, such as Salesforce or HubSpot, is highly desirable.
• Knowledge of website management tools, such as WordPress, and basic understanding of SEO principles.
• Proficiency in managing social media platforms, including LinkedIn, with experience in analytics and content scheduling tools.
  
  

Communication Skills

• Exceptional verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
• Strong interpersonal skills to build relationships with internal teams, customers, and external vendors.
• Proven ability to create engaging content for a variety of audiences, including customers, executives, and team members.
  
  

Personal Attributes

• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines simultaneously.
• Creative thinker with a proactive approach to problem-solving and process improvement.
• Collaborative team player with a strong sense of accountability and ownership.
• Adaptability to thrive in a fast-paced and dynamic work environment.
  
  

Preferred Skills

• Experience with marketing analytics and reporting tools, such as Google Analytics or Tableau.
• Knowledge of email marketing platforms (e.g., Mailchimp or Constant Contact) and experience in campaign creation and monitoring.
• Understanding of branding principles and ability to ensure consistency across marketing materials.
  
  

Physical Capabilities:

Strength (lifting, dexterity, repetitive motion):

• No notable amount of lifting expected, must be able to manage hand and arm actions such as driving, typing, note taking, and other business task efforts.
  
  

Movement (standing, Stopping, Sitting, Crouching, Crawling):

• General capacity to be mobile on demand
  
  

Hearing (loud noise tolerance, quiet work area, public speaking, receive work direction):

• Capable to receive work direction which may include expectations from customer as well as manager, sometimes encounter loud and/or persistent beeping noises relevant to a warehouse or production environment.
  
  

Vision (judge distance, read signs, extended computer work, identify details):

• Sight is important for travel, or the means to see so as to understand surroundings and apply business capability options to customer.
  
  

MISCELLANEOUS

• Mobility: Ability to move around as needed, including standing, sitting, and occasional travel.
• Vision and Hearing: Capable of performing tasks that require attention to detail, such as reading, writing, and receiving direction in various work environments.
• Travel: Occasional travel required.
• Vehicle: Must have access to a personal vehicle for business purposes.
• Equipment: A company laptop will be provided.
  
  

Visual Pak Companies is an Equal Opportunity Employer. Visual Pak does not discriminate on the basis of race, color, religion, marital status, age, national origin, disability, medical condition, pregnancy, gender (orientation or identification), sexual orientation, veteran status, or any other basis covered by federal, state, or local laws. All employment decisions are based on qualifications, merit, skills, individual performance, and business needs.

Description

Join the PAK

The Visual Pak Companies are aligned with many of the largest consumer product companies in the household, personal care, automotive and food product industries.

30 years of consistent growth with no end in sight is a testament to our best-in-class workforce as the foundation for our collective success. The Visual Pak is looking for innovative and dedicated achievers who are encouraged to keep a healthy work/life balance to join our team.

Position Title: Sales and Marketing Coordinator

Reporting into Title: VP Business Development

Business and Department: VPC Sales

Position Purpose/Summary: The Sales and Marketing Coordinator supports the company’s sales and marketing efforts through efficient project management, administrative organization, and creative content development. This role focuses on enhancing brand visibility, streamlining marketing operations, and ensuring seamless communication across departments. Responsibilities include managing marketing campaigns, coordinating sales support activities, and creating engaging media content that aligns with the company’s goals. The position requires a proactive and detail-oriented professional who can juggle multiple tasks and collaborate effectively with internal teams to drive business success.

All Duties As Assigned And The Following Specific Activities:

Sales Reporting

• Prepare the sales section of the monthly Board of Directors report.
• Collaborate with the sales team to gather data and generate CRM dashboard insights.
• Review and finalize reports with the VP of Sales before submission.
  
  

Branding and Sales Support

• Design and manage sales presentations for customer engagements.
• Coordinate branded materials, including apparel and promotional tools.
• Support internal sales meetings, including agenda creation and session planning.
  
  

Tradeshow Management

• Organize and oversee tradeshow participation, including registration and logistics.
• Coordinate materials, exhibit booth requirements, and team travel arrangements.
  
  

Digital Marketing

• Manage and update the company’s LinkedIn profile and other social media platforms.
• Draft and review press releases in collaboration with the VP of Sales.
  
  

Website Management

• Oversee updates and content management for the company website.
  
  

Customer Satisfaction

• Track and analyze customer satisfaction metrics to identify improvement opportunities.
  
  

Key Performance Indicators (KPIs)

On-going outcome that is measurable

• Organizing and maintaining marketing materials to ensure consistent branding.
• Supporting the sales team by preparing presentations, coordinating meetings, and managing branded tools.
• Overseeing the company’s social media presence and creating compelling content for digital platforms.
• Administering website updates to ensure accurate and timely information is available to stakeholders.
• Managing tradeshow logistics and promotional materials to enhance customer engagement and visibility.
  
  

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life & AD&D Insurance
• 401(k)
• 401(k) match
• Pet Insurance
• Paid time-off
• Paid holidays
• Tuition reimbursement
• Flexible Spending Account
• Dependent Care Subsidy
• Childcare Resources
• Commuter Benefits
• Employee Assistance Program
• Disability Insurance
• Employee Discounts
  
  

Qualifications

Knowledge-Skills-Abilities

Education

• Bachelor’s degree in business, Marketing, Engineering, Graphic Design, or a related field.
• Additional certifications in marketing, digital marketing, or graphic design (e.g., HubSpot, Google Analytics, Adobe Certification) are a plus.
  
  

Experience

• Minimum of 2 years of experience in a marketing role, preferably in a manufacturing or B2B environment.
• Demonstrated success in coordinating marketing campaigns, social media management, and lead generation.
• Hands-on experience with graphic design projects, including creating visual assets for marketing materials and presentations.
• Experience collaborating with cross-functional teams such as sales, product development, or operations.
  
  

Technical Skills

• Advanced proficiency in graphic design tools, such as Adobe Illustrator, Photoshop, and InDesign.
• Strong skills in Microsoft Office Suite, particularly Excel (for reporting), PowerPoint (for presentations), and Word (for documentation).
• Familiarity with customer relationship management (CRM) platforms, such as Salesforce or HubSpot, is highly desirable.
• Knowledge of website management tools, such as WordPress, and basic understanding of SEO principles.
• Proficiency in managing social media platforms, including LinkedIn, with experience in analytics and content scheduling tools.
  
  

Communication Skills

• Exceptional verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
• Strong interpersonal skills to build relationships with internal teams, customers, and external vendors.
• Proven ability to create engaging content for a variety of audiences, including customers, executives, and team members.
  
  

Personal Attributes

• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines simultaneously.
• Creative thinker with a proactive approach to problem-solving and process improvement.
• Collaborative team player with a strong sense of accountability and ownership.
• Adaptability to thrive in a fast-paced and dynamic work environment.
  
  

Preferred Skills

• Experience with marketing analytics and reporting tools, such as Google Analytics or Tableau.
• Knowledge of email marketing platforms (e.g., Mailchimp or Constant Contact) and experience in campaign creation and monitoring.
• Understanding of branding principles and ability to ensure consistency across marketing materials.
  
  

Strength (lifting, Dexterity, Repetitive Motion):

• No notable amount of lifting expected, must be able to manage hand and arm actions such as driving, typing, note taking, and other business task efforts.
  
  

Movement (standing, Stopping, Sitting, Crouching, Crawling):

• General capacity to be mobile on demand
  
  

Hearing (loud noise tolerance, quiet work area, public speaking, receive work direction):

• Capable to receive work direction which may include expectations from customer as well as manager, sometimes encounter loud and/or persistent beeping noises relevant to a warehouse or production environment.
  
  

Vision (judge distance, read signs, extended computer work, identify details):

• Sight is important for travel, or the means to see so as to understand surroundings and apply business capability options to customer.
  
  

MISCELLANEOUS

• Mobility: Ability to move around as needed, including standing, sitting, and occasional travel.
• Vision and Hearing: Capable of performing tasks that require attention to detail, such as reading, writing, and receiving direction in various work environments.
• Travel: Occasional travel required.
• Vehicle: Must have access to a personal vehicle for business purposes.
• Equipment: A company laptop will be provided.
  
  

Visual Pak Companies is an Equal Opportunity Employer. Visual Pak does not discriminate on the basis of race, color, religion, marital status, age, national origin, disability, medical condition, pregnancy, gender (orientation or identification), sexual orientation, veteran status, or any other basis covered by federal, state, or local laws. All employment decisions are based on qualifications, merit, skills, individual performance, and business needs .