Specialist, Temporary Digital Marketing

Overview

The Digital Merchandising Specialist, Direct-to-Consumer assists in execution of digital merchandising activities for the Vitamin Shoppe website & app.  This role is responsible for driving e-commerce growth through product availability, brand presence and marketing support. The Digital Merchandising Specialist collaborates with Merchants, Marketing, CRM, Digital Operations, Product Information, and Creative Services to properly merchandise the website and support a superior customer experience.

Responsibilities

• Submit all creative requests for the creation of web/app assets to support marketing and promotional initiatives, including landing pages and other ad hoc pages as needed
• Create category pages and feature shops to support marketing campaigns and/or to highlight new trends
• Request approval and creation of monthly site coupons, ensuring all information is accurate
• Fill out marketing tactics for monthly marketing packages and new item launches
• QA and release all new products live to the site, ensuring all requirements are met and details are populated
• Pull together monthly marketing links for all web assets, including reviewing Channel links to ensure optimal customer experience
• Support visual merchandising of the site by boosting and burying products based marketing product features and new item launches
• Create monthly import file for promotions and QA once uploaded by Digital Operations
• Schedule monthly app promotions/deals in the Content Management System (Amplience)
• Upload SEO copy to relevant pages in the Content Management System (Amplience)
• Update weekly sales report every Monday using GA4 and distribute to team members for insight and analysis
• Create and submit a monthly JSON file to the vendor (RIO) for updates on the Store Locator page

Other Functions: 

• Perform other duties as required 

Supervisory Responsibilities:

• Does not have any direct supervisory responsibilities.

Qualifications

Skills:

• Microsoft Office, Google Analytics, E-commerce platform experience a plus

Equal Opportunity Policy

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative.  We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith.  To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.