What are the responsibilities and job description for the Manager, Brand Integration & Governance position at The Walt Disney Company (Corporate)?
Job Summary :
Manager, Brand Integration & Governance
The role of the Corporate Brand organization is to combine a deep understanding of our global consumer with strategies, initiatives and campaigns to both protect and grow our brands and key franchises.
The Manager, Brand Integration & Governance will help ensure the successful execution of our enterprise-wide YouTube initiative and manage the ongoing governance required for our branded YouTube channels. The Manager will be responsible for managing policies for our YouTube channels and working with stakeholders from across the company to ensure compliance and successful growth across key metrics.
Responsibilities : Governance
Oversee governance and tracking of The Walt Disney Company’s YouTube CMS ecosystems and underlying channels
Areas of focus include, but are not limited to user permissions, advertising policy, etc.
Execute permission requests for all CMS across TWDC by enforcing security and access controls
Quarterly review of AdSense policies across the larger Disney ecosystem, routing potential changes to key stakeholders
Ensure channels are adequately categorized as MFK vs GA and are properly integrated into their respective environments.
Policy Oversight
Help define policies for use across the enterprise including, but not limited to, channel management, monetization, compliance, etc.
Track adherence to policies and suggest changes and improvements over time
Strategy execution
Help facilitate the successful processing of new channel creation or deprecation
Coordinate the transfer of videos across channels with necessary stakeholders
Coordinate the migration of channels between Disney Owned & Operated Content Managers.
Liaison between content stakeholders and Disney Anti-Piracy.
Reporting
Strong understanding of YouTube Analytics and ability to report on channel performance and revenue as needed
Ensure regular distribution of finance reporting to key stakeholders
Collaboration & communication :
Serve as the key contact to work with YouTube stakeholders across the enterprise on any governance related topic
Maintain regular relationships with external partners to ensure awareness and understanding of platform updates and changes over time
The ideal candidate will have extensive experience and knowledge of YouTube channel management, key performance metrics, business development, strategic thinking, relationship management and performance analytics.
Basic Qualifications :
5 years of digital content background with dedicated focus on YouTube
5 years of entertainment experience
YouTube Certified (Content Ownership and Asset Management)
Capable and comfortable with quantitative analysis
Can work effectively in a fast-paced, dynamic environment with a proactive and positive attitude and a desire to get things done
Education :
Bachelor’s Degree or equivalent experience
The hiring range for this position in Burbank, CA is $ 137,100 to $167,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.
Salary : $137,100 - $167,500
