What are the responsibilities and job description for the Manager, Social Media Strategy & Activation- WDW position at The Walt Disney Company?
Disney Experiences is looking for a Manager, Social Media Strategy & Activation. Reporting to the Senior Manager, you will lead a team within our in-house paid Social Media team. Being a caring, invested, thoughtful, and supportive manager who helps the team members grow is important to the role. This involves providing continuous support, offering constructive feedback, and fostering an environment that encourages growth and collaboration. Your leadership will be pivotal in nurturing talent and ensuring that each team member reaches their full potential!
We directly manage all paid activity in several Ad Manager platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, and LinkedIn. You should be adept at using these tools, have a strong understanding of product data feeds, and have the ability to make informed recommendations on optimization strategies based on comprehensive insights and performance data. In addition to this, you will also be responsible for maintaining and evolving our current tech partnership relationships. This will involve staying up-to-date with the latest trends and updates in each platform, ensuring our strategies remain ground breaking and effective. Your role will be essential in finding opportunities for improvement and implementing standard processes to drive our social media initiatives forward.
You will also play an important leadership and change-agent role in our ongoing digital marketing privacy future-proofing efforts. Technical and strategic understanding of the changes happening across the ecosystem is important, especially iOS 14.5 and any app-related changes that come later on the Google side, and solutions to support it (i.e. Conversions API).
What You Will Do
Lead paid social media strategy for Walt Disney World and drive this forward
Lead and support the team and influence organization to run using optimal campaign and ad setup, including best practices and evolving innovation
Continue growth of in-house teams and responsibilities with an eye toward efficiency
Owner of social media activation platform suite including future partnership additions
Work with our teams to identify and design (or use 3rd party) tools to improve efficiency
Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow
Required Qualifications & Skills
10 years digital marketing with ecommerce experience
Extensive experience with social media platforms and related tools
Understanding of online / offline data including its use in the digital and social space
Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
Familiarity and ability to improve team's use of work management platforms such as Workfront, JIRA, Smartsheets, etc.
Comfort with high level of autonomy
Can distill very technical details into understandable everyday terms that motivate action through aligned values and goals
Education
- Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree / background is a plus.
Additional Information
Benefits and Perks : Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at
LI-VT1
DXMedia
DXMarketing
Job ID : 10110568
Location : Celebration,Florida
Job Posting Company : Disney Experiences
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
