Social Media Marketing Strategy Coordinator

“We create happiness!” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

Job Overview

From toys to apparel, books to games, Disney Consumer Products (DCP) brings our company’s products, through stories and characters, to markets worldwide. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20CS, National Geographic and Star Wars, our efforts to deliver innovative and experiential products, designed to entertain and inspire, is industry leading and category shaping.

Disney Consumer Products (DCP) Marketing works with key contributors to propel marketing strategy, drive brand equity and increase consumer engagement and top line demand for our products and experiences.

As a Social Marketing Strategy Coordinator, you will be part of the marketing strategy team, supporting social marketing strategies for Disney Consumer Products (DCP) commercial priorities. As a social-first storyteller, you will help shape and implement plans that connect with consumers in inspiring ways, across platforms.

You will work with favorite franchises such as Mickey and Minnie Mouse, Pixar, Lucas and Disney Princess, and the product priorities released throughout the year aligned to them. You will be highly organized, to ensure a smooth workflow for the team, as social content goes from ideation to live, to reporting. You will contribute on new processes to improve workflow, and have opportunities to directly contribute to content production across our DCP handles.

Handles include: Disney Style (TikTok, Instagram, Facebook), Star Wars Life (Instagram), Disney Princess and Pixar Cars (YouTube), Disney Plushies (Instagram), and more DCP focused handles.

The Social Marketing Strategy Coordinator will report to the Manager, Social Marketing Strategy.

Responsibilities

• Supports the day-to-day management of Disney Consumer Products Marketing socials, including but not limited to:
• Assists in the management of social calendars
• Manage asset folders in collaboration with internal and external partners
• Maintain invoice tracker and submit incoming invoices to finance for payment
• Maintain quality control of social pages
• Track post performance
• Assist the team by building program recap decks in Keynote, collaborating with various teams for recap materials
• Assist in the execution of influencer gifting programs
• Assist the team in the development of creative briefs and planning documents
• Help to develop, implement and evaluate social media strategy
• Occasional assist in the creation and editing of written, video and photo content
• Keep up with technologies used in social media and continually seek proactive knowledge of the target customer, retail, marketing, and social media trends.
  
  
  

Basic Qualifications

• 1-2 years of social marketing experience, preferred in consumer products
• Command of social media platforms (Facebook, Instagram, TikTok, YouTube, etc) with a keen understanding of best practices, trends, and cross-channel tactics
• Highly organized, with the ability to efficiently handle many projects and tasks simultaneously
• Working knowledge of social media KPIs, strategy and reporting
• Working knowledge of Adobe Creative Suite, especially Photoshop
• Strong creative production skills with a demonstrated ability to create social content
• Proficient in Excel/Google Sheets as well as Keynote
• Must be an excellent communicator, comfortable collaborating with all levels internally and externally
• Understands how to be adaptable and proactive - a self-starter that thrives in a fast-paced and demanding environment
• Passionate and curious about all aspects of social media across platforms
• Passion for Disney content
  
  
  

Additional Information

This position may be located in Glendale, CA or Celebration, FL

This is a Full-time role

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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The hiring range for this position in Glendale, CA is $52,400 - $70,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Salary : $52,400 - $70,200