What are the responsibilities and job description for the Senior Account Executive, Threat Status position at The Washington Times?
Position Summary : The Senior Account Executive will help to develop strategy, marketing, sales and servicing for group digital subscription programs to promote Higher Ground to organizations, associations, companies and publishers throughout the U.S. and globally. This position will sell and service advertising programs, opportunities and marketing solutions to advertisers who operate in multiple markets. Will sell into TWT.com, all digital offerings, e-mail offerings as well as some Daily ROP and National Weekly print sales and other media products as they are developed. Position will also incorporate advertising opportunities and marketing solutions to these companies and organizations as identified during the sales process.
Objectives are :
- Develop sales and marketing strategies including rate structure for group digital subscriptions related to promote Higher Ground
- Achieve stated volume and revenue objectives on a consistent basis
- Cultivate on-going new business while servicing sold accounts
Essential Responsibilities :
Possesses a high degree of knowledge in Digital Advertising and Social Media fields
Previous experience with group subscription sales a plus
Aggressive, hardworking and results driven personality
Ability to grow with company
Strong written and verbal skills
Microsoft Office (Word, Excel, PowerPoint)
Salesforce.com (or other CRM)
COMPETENCY REQUIREMENTS :
KNOWLEGDE AND SKILLS
Key Account Management - Able to conceive, execute and achieve a key account strategy.
Strategic Approach to Sales - Able to conceive, execute and achieve a strategic sales plan and reach revenue targets.
Project Management - Coordinates numerous projects at once; works well independently; manages heavy workload; can respond rapidly to changing circumstances and demands; meets all deadlines.
Customer Service - Responds to requests for service and assistance quickly and congenially; meets commitments consistently and thoroughly, strong and timely follow-through.
Interpersonal Skills - Maintains confidentiality, congenial, tactful and trustworthy.
Teamwork - Contributes to building a positive team spirit, willing to pitch in to perform any variety of tasks.
Judgment - Exhibits sound strategic insights and consistently accurate judgment; anticipates market challenges and opportunities; applies appropriate resources / strategies to meet objectives.
Planning / Organizing - Prioritizes and plans numerous activities; extremely efficient and organized; uses time productively; meets all deadlines.
Professionalism - Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of status or situation.
Quality - Demonstrates accuracy and thoroughness; exhibits creative and strategic planning and problem solving.
Dependability - Follows instruction well, but also takes initiative and operates proactively; ability to develop sales plans and meet goals with minimal supervision.
ANALYTICAL ABILITY
Active Listening - giving full attention to what other people is saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Persuasion - persuading others to change their minds or behavior.
Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
Speaking - talking to others to convey information effectively.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring - Monitoring / Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Coordination - adjusting actions in relation to others' actions.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.