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Regional Sales Manager

The Waters
Hopkins, MN Full Time
POSTED ON 3/24/2025
AVAILABLE BEFORE 4/24/2025

Job Description

Job Description

80-90k base salary with quarterly occupancy bonus structure

The mission of The Waters is 'To create a sense of community where everyone THRIVES'.

We recognize that every team member is a direct reflection of The Waters. Attracting and investing in professional, caring, and compassionate team members is essential to our mission. We want our team members to feel inspired and to THRIVE, just as our residents do.

Why The Waters?

Developer, Owner, and Operator

Full array of benefits (medical, dental, vision) available the first of the month following the date of hire

Company paid Short and Long Term Disability

Company provided HSA contribution PLUS matching dollars

Healthy Savings and Rewards Programs

Behavioral and Mental Health Resources

Generous PTO Policy-Available for use on day 1

401K Match Automatically fully vested

Position Summary & Primary Responsibilities

The Regional Sales Manager is responsible for meeting occupancy and revenue goals in close collaboration with corporate marketing and the Senior Living Consultants at the communities. This position is charged with promoting The Waters to create a positive image in the organization and among the community, referrals, potential residents and their families. The job requires an experienced and dynamic sales person to provide exceptional customer service, courtesy and respect in handling the following responsibilities :

  • Achieve or exceed community and region-level occupancy budget
  • Assessing the designated market to develop, in collaboration with the Sales and Marketing team, a

marketing plan and budget tailored to the particular geographic region in which community is located

  • Guide Senior Living Consultants through external business development and advancing leads through the
  • sales process in order to meet established goals

  • Leverage all revenue drivers (pricing, inventory services etc.) to optimize revenue
  • On-boarding and training other sales team members
  • Cover open Senior Living Consultant positions or develop coverage plans, as needed
  • Responsible for the success of underperforming Memory care, Assisted Living and Independent Living
  • communities across Portfolio

  • Implementing performance plans to coach and mentor underperformers
  • Monitor trends of all communities to identify occupancy fluctuation and facilitate effective adjustments to yield desired results
  • Hold Senior Living Consultants to SMART goals
  • Support execution of sales and marketing plans and evaluate performance
  • Execute operational processes to support and facilitate ease of marketing at the community level
  • Works in collaboration with community level team members to establish and maintain a consistent
  • corporate image throughout all product lines, promotional materials, and events

    Education & Experience

  • Bachelor's Degree in communications, marketing, business, or related field preferred
  • Proven track record of successful marketing and sales experience (established portfolio)
  • Minimum three (3) years successful marketing and sales experience in a senior living community
  • Candidates should be proficient in Microsoft Office (Word, Excel, and PowerPoint)
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