What are the responsibilities and job description for the Programmatic Account Manager position at The Weather Channel?
Company Description
The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
Job Description
Key Tasks & Responsibilities :
- Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service and strategic recommendations.
- Responsible for all new preferred deals and pre-empt partners as well as relationship management of existing deals and clients.
- Work closely with the programmatic yield and operations team to rapidly onboard new customers.
- Build, maintain and manage relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources.
- Assist in creation of persuasive sales presentations on programmatic media using market trends, case studies and TWC products
- Work cross-functionally with operations and yield teams to set up campaigns for success.
- Manage successful client deployments and ensure ongoing high client satisfaction; and renewal for reoccurring and incremental business
Qualifications
Desired Skills & Experience
Additional Information
