Job Description
Job Description
Job Title : Assistant Director, Digital Design & MarketingDepartment : Marketing
Reports to : Director of Marketing and Strategic Communications
Status : Full-Time, Salaried / Exempt, Benefited, Professional Staff
SUMMARYThe Assistant Director of Digital Design & Marketing will be responsible for planning, development, and execution of the School’s digital strategy across campus. This position will balance the creative and analytical sides of building brand and digital strategy while wearing multiple hats to flex both strategically and tactically. As an integral member of the storytelling team, key responsibilities include building brand awareness, enhancing the school’s digital presence, and producing compelling content that resonates with prospective students, current students, parents, alumni, and other stakeholders.MISSION AND COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING
The Webb Schools are committed to fostering an inclusive school community characterized by openness, acceptance, and empathy, where all members are valued, respected, and supported. Our community is strengthened by the diverse views, beliefs, backgrounds, and experiences of our students, faculty, staff, and alumni. Embracing diversity in all its many forms is essential to our mission : in particular, our call to provide an exemplary learning community that nurtures future leaders who will act with honor and moral courage and serve with a generous spirit. For more on our values and commitment to DEI initiatives, click here.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Specific responsibilities include, but are not limited to :
Digital Marketing & Social Media
- Partnering with the Director of Marketing to develop the long-term digital strategic vision, and to communicate, track and measure progress. This includes managing digital agencies, freelance contractors, analytics tools and reporting.
- Crafting, setting up, and monitoring Google AdWords and Meta campaigns, creating landing pages and microsites, A / B testing, creating reports and tracking KPIs, and primary website integration.
- Social Media strategy, content creation, posting, monitoring, reporting, and tracking KPIs.
- Own and manage the School’s social media platforms (e.g., Instagram, Facebook, YouTube, Vimeo, etc.).
- Develop, implement, and manage the social media content calendar to ensure consistent, engaging posts that align with the school’s messaging, goals, and brand guide.
- Create and post regular content (photos, videos, graphics, and written posts) that highlights the programs, achievements, events, and community life.
- Monitor and respond to social media comments and messages in a timely and professional manner.
- Collaborate with key stakeholders to strategize on ways to drive engagement.
- Collaborate with cross-functional teams to create engaging content for social media, email marketing, and website platforms.
Design & Content Creation
In the context of key messaging and brand guidelines, create written and visual content that builds a consistent and authentic narrative about the school community, culture, programs, and people. Written content includes articles, blog and social posts, email campaigns, and more. Visual content includes photography, videography, slide decks, branded visual assets, and more.Solicit, create, edit, and publish key digital content for the website, such as news stories, blog posts, and articles that highlight the school's activities and programs.Develop relationships with faculty, staff, administration, parents, and students to find and share stories that highlight school achievements, student success, and community involvement.In collaboration with the development team, create innovative content that supports fundraising efforts.Assist with the production of the school magazine and other publications.Website
Website updating and maintenance, Google Analytics reporting, and KPI tracking.Content creation.Periodically review website pages for accuracy and relevance to ensure consistency and maximize impact.Assist with the development and implementation of website.Ensure the website has photos and videos that accurately and authentically represent the school’s programs and community.Identifying the latest trends, best practices, and technologies affecting our industry.Perform other duties as assigned.EDUCATION AND EXPERIENCEEducation : Bachelor’s degree in marketing, business, or a related field from an accredited 4-year institution required. 5 years of digital marketing experience, preferably in education. Experience working in communications, branding, or marketing, with a focus on content creation and storytelling. OTHER SKILLS & REQUIREMENTS
Strong understanding of SEM, SEO, social media marketing, email, and content marketing.In-depth experience with Google AdWords, Google Analytics, Meta Ads, lead generation, conversion optimization, etc.Working knowledge of Adobe Create Suite and Canva.Exemplary and meticulous proofreading and editing skills.The candidate must demonstrate sound judgment in organizing and prioritizing a diverse workload, which includes both large-scale projects and smaller tasks.Excellent communication skills (verbal and written) including active listening.Strong project management and organizational skills.Relationship skills : ability to develop and sustain cooperative working relationships – both internal and external.Organizational skills / Multi-tasking : Exceptional time management and organization skills with the ability to allocate one’s time effectively, work under pressure, and meet tight deadlines; ability to handle multiple demands and competing priorities; ability to prioritize workload. Basecamp experience a plus.Energetic self-starter with an ability to thrive in a fast-paced environment. The ability to adapt swiftly to evolving needs and situations is crucial.Intrapersonal : A willingness to learn in a dynamic environment that includes new ideas and innovation, intellectually curious, adaptable, and ambitious.Strong accountability combined with a strong work ethic and enthusiasm for teamwork.Working knowledge of Microsoft Office (PowerPoint, Excel, Word) skills required.Blackbaud website and systems experience a plus. CMS experience is a plus.Tech savvy learning new software systems and comfortable with data.The perfect candidate brings energy, enthusiasm, and a genuine passion for education and working within a school environment.Utilizes tact, discretion, and good judgment always, especially when exposed to confidential or sensitive material.Personable, professional, with a positive attitude and ability to adapt.OTHER REQUIREMENTSA criminal background check is required and must be successfully completed before employment can begin.PROFESSIONAL QUALITIES OF WEBB FACULTY & STAFF
Contributes to the delivery of the mission, vision, and values of the school community.Demonstrates inclusive and equitable practices to ensure that all members of the community feel a sense of belonging.Follows community policies and procedures and models positive behavior.Works effectively as a team member and develops professional and productive relationships with colleagues.Understands boundaries and embraces responsibility for the care of students in loco parentis.Promotes a trust-based community by keeping appropriate confidences.Manages time effectively and meets deadlines and commitments.Communicates and responds to all school communications in a timely manner.Exhibits flexibility and adaptability to change as needed.PHYSICAL REQUIREMENTS
The physical requirements of this position are those needed to successfully fulfill the job duties and responsibilities articulated above. As prescribed by law, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
COMPENSATION PHILOSOPHY
Anticipated salary : $70,000 - $85,000
The Webb Schools offer competitive compensation. In setting position ranges, Webb reviews numerous factors including industry data from NAIS, CAIS, NBOA, and other market data.Webb believes a strong benefits package is important for employee stability and retention. Benefits include highly subsidized health plans, robust retirement contributions, and tuition remission.Full-time faculty salaries are set with the expectation that on-campus housing will be provided to enable the in-loco parentis work of boarding school faculty. Modest housing stipends are provided to faculty who are on the waiting list to move onto campus.Webb allocates substantial resources to faculty growth and professional development, including funding for advanced degrees, curriculum development, industry conferences and workshops, and other academic and pedagogical pursuits.The Webb Schools are an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities and do not discriminate based on perceived or actual race, color, national or ethnic origin, religion, sex, pregnancy (or any related conditions), age, marital status, military or veteran status, medical condition, gender / identity / expression, sexual orientation, or any other characteristic protected by state or federal law. www.webb.org.
Salary : $70,000 - $85,000
