What are the responsibilities and job description for the Digital Media Ad Operations position at The Well Advertising, Inc.?
DIGITAL MEDIA AD OPERATIONS
Our Company:
The Well is a fully integrated advertising agency offering, marketing strategy, brand creative, media buying & planning, and a full suite of digital solutions.
We are a team of senior-level executives who have gained experience in nearly every industry while working at some of the largest ad agencies in the world. We love what we do, which shows in our passion for our clients and work.
Your Role:
We are looking for an organized, detailed oriented, Ad Operations Specialist for The Well’s media team. This role is responsible for launching, optimizing, and reporting on paid digital advertising campaigns for b2b and b2c clients. Your focus will be primarily on paid search ads within the Google and Bing advertising platforms and paid social ads within Facebook and LinkedIn. Campaigns will also include retargeting, display, and video ads. You will also be managing hands-on research, implementation, optimization, reconciliation, and reporting on multiple campaigns.
Join us to be part of a fast-growing business unit focused on digital media planning and buying, in the context of an omni-channel data-driven approach.
Responsibilities:
- Manage digital advertising & all auction-based placements (including YouTube, Google Adwords, Microsoft AdCenter, Linkedin, Meta Business Manager, Pinterest, and more.)
- Setup and ongoing optimizations and management of PPC/Digital Advertising campaigns for multiple clients in-channel daily along with expert analysis of data
- Proficiency at building campaigns and optimizing in Google Ads, LinkedIn, Meta, YouTube, Bing, and Pinterest, attaining certification on all platforms
- Track and manage budgets and pacing for each campaign
- Ensure implementation of best practice guidelines and follow company processes (unique for each client)
- Taking ownership of conversion pixel creation, placement, and testing on behalf of clients
- Actively manage incoming and outgoing creative assets and implement ad rotations, targeting, and supplemental tracking for assigned accounts
- Provide regular status updates and reports to the internal team, regarding campaign deliverables
- Critically think about the client's business and anticipate needs, attune to errors, take ownership of campaigns
- Participate actively in internal meetings: coming prepared, listening, synthesizing information, taking notes, and articulating your solutions
- Develop client presentations, creating them with PowerPoint, Google Slides, Google Sheets or Excel
- Discern future initiatives based on performance
Qualities:
- 2-years of experience in ad operations or paid-media roles focused on digital media, in-channel executions, and strategic development of client campaigns
- 1-year of agency experience (flex)
- 1-year prior experience executing omnichannel digital media campaigns from full launch to optimizations
- Google certified on all platforms, blueprint certification is a bonus
- Proficient in all paid social media platforms
- Ability to handle multiple projects and prioritize responsibilities
- Ability to work efficiently in a fast-paced environment
- High level of accuracy and attention to detail
- Self-motivated, but also can work well in a team
- Ability to proactively organize daily tasks and make your to-do list
- Keen problem-solving and troubleshooting abilities
Agency Benefits:
- The Well Advertising, Inc. offers a stipend to cover the individual purchase of health insurance
- 401k Plan - after 1-year tenure
- Flexible PTO (holiday, sick, and vacation time) upon approval and review of manager
- Eligible for reimbursement of certain ordinary and necessary business expenses as determined and approved by your manager
- Any new business leads provided to The Well will be compensated with a New Business Commission at 5% of gross revenue, less out-of-pocket media fees
- You will be provided a laptop for remote work
