Regional Digital Marketing + E-Commerce Manager

POSITION OVERVIEW

The Regional Digital Marketing & E-Commerce Manager is responsible with supporting the Corporate Marketing team by leading our digital marketing efforts and optimizing our e-commerce channels for a boutique portfolio of hotels. The ideal candidate will have a proven track record in developing and executing strategic marketing campaigns, managing e-commerce platforms, and driving revenue growth through innovative digital strategies. This is a remote position with occasional in person meetings and site visits required. Candidates from Illinois, Minnesota, Michigan, Ohio, or Oklahoma may apply.

DUTIES AND RESPONSIBILITIES

• Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Manage and optimize e-commerce platforms to enhance user experience, increase conversion rates, and maximize bookings.
• Oversee paid media campaigns, including paid search, PPC, metasearch, display, retargeting, and social media ads, to achieve high ROAS.
• Utilize data analytics and consumer insights to refine marketing tactics and attract new audiences.
• Manage website content and SEO to improve search engine rankings and website performance.
• Execute email marketing campaigns to engage customers and drive repeat business.
• Collaborate with cross-functional teams, including Revenue, Sales, Operations, and Executive Leadership, to align marketing strategies with business objectives.
• Direct and manage relationships with external agencies specializing in digital, social, creative, SEO, SEM, and email marketing.
• Monitor and report on key performance indicators (KPIs), revenue, and other relevant metrics to assess campaign effectiveness and make data-driven recommendations.
• Stay current with industry trends and best practices to ensure the company remains competitive in the digital landscape.
• Create monthly reports to track the success of campaigns.
• Ensure all property brands are properly conveyed through digital channels
• All other duties as requested.

QUALIFICATIONS

• Previous experience in a similar role in a luxury or upper upscale hospitality operation within both Marriott and independently-branded hotels.
• Strong knowledge of SEO, SEM, CRM, and email marketing strategies.
• Proficiency in data analytics and reporting tools.
• Excellent copywriting, content creation, and creative design skills.
• Experience with Adobe, Microsoft, Google, PowerPoint, Smartsheet, CRM systems, CMS systems, and project management tools.
• Strong communication skills, both verbal and written, including service recovery and resolution.
• Ability to stay calm under pressure and manage multiple concurrent demands while prioritizing responsibilities.
• Aptitude to perform numerical analysis of data and formulate conclusions and solutions.
• Approachable, authentic, and engaging demeanor, setting an example for all Associates.
• Results oriented and highly motivated self-starter.
• Flexibility to work a varied schedule, which may include weekends and holidays.
• Requires writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability, and visual acuity.
• Ability to travel when needed.

Reasonable accommodation(s) may be made through the interactive process when necessary to allow qualified applicants and associates to perform the duties of this position.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit, and business need.