What are the responsibilities and job description for the Associate Director, Digital Storytelling position at The Woodruff Arts Center?

Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation's third largest arts center. Comprised of three Art Partners-Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art-there's a role for everyone at The Woodruff.

Reports to :

Director of Marketing and Communications

FLSA :

United States of America (Exempt)

Employment Status : Regular / Full time

POSTION DESCRIPTION :

Alliance Theatre is seeking a dynamic storyteller to create powerful content that will resonate with our audiences in authentic and engaging ways across multiple platforms.

The Associate Director will oversee the content strategy and production for Alliance Theatre's social media platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube, from ideation to production and execution. This candidate will also plan and produce the Alliance Theatre podcast.

Additionally, this position will develop integrated content to support the Alliance's digital advertising, including paid display, social media, search, digital radio and more. Content planned and created by this candidate will also support email marketing campaigns and earned media outreach aimed at connecting with our target audiences.

Keeping a finger on the pulse of the ever-evolving social media landscape, especially trends particular to the professional theater industry, this candidate will continuously adapt our approach to reflect the latest best practices. The Associate Director must be a strategic thinker, understand existing and emerging media platforms, and have a passion for popular culture.

RESPONSIBILITIES :

Content Production - 75%

Support the Director of Marketing in leading a team of 1-2 direct reports and any necessary third-party vendors who will support content capture and social media posting / scheduling
Capture and create content, such as graphics, gifs, videos, and photography to support integrated marketing efforts across media platforms including social media, email marketing, press, and online
Ensure that all brand guidelines and standards are upheld in all produced content.
Ensure that content and messaging for each channel follows the Alliance's strategic goals and voice for that channel, as outlined by the Marketing & Communications Director
Monitor and respond to social media comments and direct messages, maintaining and upholding the Alliance's terms of engagement
Collaborate with all departments of the Alliance Theatre to make sure all programming is given appropriate visibility across our platforms, including education, production, artistic, development, audience engagement and community outreach
Manage the editorial calendar and production of the Alliance Theatre's podcast - scheduling timely conversations with internal staff and guest artists - and building audiences and engagement for its distribution
Manage and produce content for the Marketing team's internal content calendar, our outline of content opportunities created by productions and events
Collaborate with the PR & Marketing Manager on influencer marketing strategy - reposting important content produced by influencers and contributing new influencers to our outreach & cultivation efforts
Contribute content and articles for the Alliance Theatre blog, which can then be used as content for social media platforms and newsletters
Process all invoices related to content development and vendors

Digital Advertising - 15%

Collaborate with the marketing team and digital advertising agency to create and deliver advertising assets and messaging for paid campaigns for Google Display Network, Meta, and paid search

Manage budget and execution for any internally run paid social media campaigns

Process all invoices for digital advertising agency and paid social media campaigns

Asset Management - 10%

Manage and organize digital asset library, supporting outside requests for video and photography assets for social or earned media

Oversee outside vendors to capture / edit large-scale content pieces including archival captures of new play readings and full production captures for streaming and archival purposes; organizing and storing final versions of completed projects

Process all invoices for vendors and storage / hosting platforms

Other responsibilities as assigned

QUALIFICATIONS :

2-5 years of experience in developing visual content for organizations or brands

Degree or work experience in any of the following concentrations is preferred - journalism, communications, audio / visual production, multimedia design, marketing

Exceptional written communication and copywriting skills

Excellent photography and videography skills, to include audio capture and lighting to support photo / video production, as well as retouching and editing skills

Strong project management skills with the ability to prioritize and handle multiple projects concurrently, successfully meeting all deadlines

Interest in theater and strong understanding of the professional theater industry is preferred

Proficiency in social media management tools like Hootsuite or similar.

Proficient in creative editing tools such as Adobe Creative Suite (Photoshop, Premiere, InDesign, Lightroom, etc.)

Proficiency in content development platforms for social media such as giffy.com, Canva, etc.

Proficiency in graphics animation for creating banner ads and video effects / transitions, including experience with software like Adobe After Effects

Ability to work independently, problem-solve, and take initiative

Ability to work under pressure and navigate multiple opinions and viewpoints on a given project

Capable of following direction, collaborating with other stakeholders, and adapting to evolving requests, edits, and revisions while delivering final products promptly

Ability to grow and continue to learn in a fast-paced, ever-changing digital media landscape, staying current on trends and best practices in digital media and theater industry, as well as advancement in photography, videography, and editing

Physical Demands / Work Environment :

The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Necessary accommodations will be made to enable individuals with disabilities to perform the essential functions

Some standing, walking, bending, frequent use of hands, stooping and lifting (at least 25 pounds) is needed for the movement of photography and video equipment, backdrops, lighting, etc. as needed

The noise level in the work environment is usually moderate

While standard business hours are Monday - Friday, 9 : 00 a.m. - 5 : 00 p.m., this candidate must be available for frequent nights and weekend work when performances, rehearsals, or special events are taking place for the purpose of covering or capturing these events for content production and archival purposes. Best efforts will be made to accommodate a flexible daytime schedule on days / weeks where nights and weekend work is required

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