Digital Media and Content Marketing Creator

Description

POSITION SUMMARY

We are looking for a Digital Media & Content Marketing creator who can generate content both individually and with the Marketing and Communications team. The candidate will be responsible for planning, creating and updating digital marketing campaigns, content for websites, social media platforms, event invites, and email communications, as well as tracking behavior and results from those efforts. Individuals will work with Marketing & Communications team and internal/external clients to coordinate, design, develop, write, update, and maintain various forms of digital content across multiple mediums and channels. The ideal candidate will be a proven self-starter with attention to detail and have the ability to multi-task, prioritize and work in a fast-paced, deadline-driven environment, with demonstrated professional experience in digital, videography, and photography content creation.

This position is also responsible for ensuring a strong, engaging, and consistent presence on all relevant digital platforms while continuously identifying ways to enhance integrated marketing strategies and performance through branded content. This position is responsible for ongoing identification of social media opportunities across a wide range of existing and emerging social media platforms, implementation and evaluation of best practices for these platforms, relevant technology, and creating and maintaining processes for producing effective social media content and campaigns that reflect The Wright Center’s strategic priorities.

The position will also monitor mentions and/or comments about the organization in existing and emerging social media platforms for reputation management and brand and name building.

The ideal candidate will understand analytics relevant to social media and be able to make decisions based on user traffic data in various markets and on varying subject matter in order to be agile and able to change content and/or campaigns for digital marketing and/or social media campaigns to optimize performance and maintain consistent growth.

REPORTING RELATIONSHIPS

This position reports to the Executive Director of Marketing and Communications. No staff report to this position.

ESSENTIAL JOB DUTIES and FUNCTIONS

While living and demonstrating our Core Values, the Creator, Digital Media & Content Marketing will:

• Oversee and execute content strategy for all social media engagement efforts (organic and paid); increase social media presence on Facebook, Twitter, LinkedIn, and Instagram et al to ensure that messaging is relevant, current and engaging
• Enhance the organization’s existing social media capabilities by keeping up to date with social media trends in design, applications, best practices, strategy, and innovation
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Stay abreast of latest social media developments and take advantage of proven best practices
• Create growth strategies for social media channels 
• Coordinate, contribute to, and deliver monthly employee e-newsletter 
• Collaborate on development of monthly/quarterly/annual content calendar 
• Manage and maintain Events Calendar, assist with event marketing, and lead collaboration with Patient & Community Engagement community events
• Develop a rich content/editorial calendar - blog posts, whitepapers, power points, reports, etc.
• Produce and develop videos for social media content across all platforms

Requirements

REQUIRED QUALIFICATIONS

• Meet The Wright Center for Community Health and its affiliated entity The Wright Center for Graduate Medical Education EOS© People Analyzer Tool
• Buy in and experience working in the EOS® model (strongly preferred)
• Mission-oriented; represents the enterprise in a professional manner while demonstrating organizational pride
• Bachelor’s degree 
• Minimum 3 years of public relations/marketing experience 
• Experience with Content Managing Systems to publish a high volume of daily content.
• Ability to deliver expertly-written, active content for marketing communications channels
• Ability to generate reports tracking KPIs
• Ability to deliver creative content with text, images and/or videos
• Ability to suggest and implement new features to develop brand and name awareness, such as promotions, campaigns, storytelling, etc. 
• Excellent computer skills, including Word, Excel, PowerPoint, Outlook, Google Docs and Adobe Premiere Pro, WordPress, Canva, LinkTree, AI video production, and an understanding of Google and Facebook advertising
• Ability to manage social media accounts, gather insights from audience feedback on social platforms, and manage our social sharing platform (Sprout) 
• Must work in a collaborative environment, be comfortable offering opinions and new ideas, and take direction well
• Must thrive in fast-paced, deadline driven environment
• Must demonstrate a positive attitude when working with and helping others