What are the responsibilities and job description for the The Zero Proof is hiring : Senior Media Buyer in Atlanta position at The Zero Proof?

Content Summary : Senior Media Buyer at Atlanta, for The Zero Proof

The Zero Proof is the leading online marketplace for premium non-alcoholic beverages, helping consumers discover the best alcohol-free spirits, wines, and cocktails. We’re on a mission to redefine the way people drink by providing sophisticated, high-quality alternatives—no buzz required.

We’re looking for a Senior Media Buyer to take our paid media strategy to the next level. If you thrive in a fast-paced DTC environment, have a sharp analytical mindset, and love scaling performance-driven campaigns, this role is for you.

What You’ll Do :

Develop & Execute Paid Media Strategies – Drive sales and maximize ROAS through high-performing campaigns.
Manage Ad Campaigns Across Multiple Platforms – Own Meta (Facebook & Instagram) with a secondary focus on TikTok and Amazon.
Optimize Performance Daily – Analyze key KPIs, adjust bids, refine targeting, and maximize efficiency.
A / B Test Relentlessly – Experiment with creatives, copy, and audience segments to uncover new growth opportunities.
Innovate & Scale – Implement new media buying techniques, funnel optimizations, and scaling strategies to drive revenue.
Collaborate with Creatives – Work closely with the content team to develop high-converting ad concepts based on data-driven insights.
Stay Ahead of Trends – Keep up with industry updates, algorithm changes, and emerging advertising opportunities.
Manage Budgets Strategically – Ensure ad spend is allocated effectively to maximize profitability.
Report & Recommend – Deliver performance insights to stakeholders and provide strategic recommendations based on data.

What You Bring :

3 years of media buying experience with a proven track record in performance-based online advertising.

Expertise in Meta Ads (Facebook & Instagram); experience with TikTok or Amazon ads is a strong plus.

Strong analytical skills – Ability to interpret data, identify trends, and optimize for maximum ROAS.

DTC & eCommerce experience – Understanding of how to drive conversions through paid ads.

Creative & Strategic Mindset – Ability to influence ad creative and messaging to improve performance.

Hands-on Testing & Scaling – Experience optimizing and scaling media buying strategies.

Adaptability & Agility – Willing to monitor and adjust campaigns in real time, including outside traditional hours.

Deep Funnel Understanding – Knowledge of the full customer journey and how each touchpoint impacts conversion.

Budget Management Skills – Capable of managing multiple campaigns and ensuring spend efficiency.

Why Join Us?

Be part of a fast-growing brand in the booming non-alcoholic beverage space.

Work in a dynamic, innovative environment where your ideas have a direct impact.

If you’re passionate about paid media, data-driven decision-making, and scaling DTC brands, we’d love to hear from you!

Apply Now – Let’s build something amazing together.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food and Beverage Retail

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The Zero Proof is hiring : Senior Media Buyer in Atlanta

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