Conversion Rate Optimization (CRO) Specialist/Manager

Are YOU Passionate About Optimizing Funnels and Marketing Offers?

Do YOU want to lead a brand’s backend funnel strategy to increase AOV, profitability, and elevate customer experience? If you’re nodding a resounding “YES!”—keep reading!

TheKiddoSpace is an 8-figure eCommerce brand, selling kids’ products in 15 countries. Since our launch in 2022, we've skyrocketed from $0 to multiple 7-figures in our first year, hit 8 figures in 2023, and are on track for multiple 8 figures in 2024.

Ready to break free from stagnation and experience real growth? Join us now and help push our brand to 9-figures in the coming years. We’re on a mission to innovate with custom, unique products that make a difference in our customers' lives.

And THAT'S where you come in.

Video explaining role: https://www.loom.com/share/f24106035eb34dcbb4f02dd20d5ecd31?focus_title=1&muted=1&from_recorder=1
 

Qualifications

• Passion for data-driven marketing strategy.
• Strong grasp of unit economics and offer creation aligned with those metrics.
• Proven experience as a marketing officer or funnel manager, preferably within eCommerce.
• Expertise in funnels and their application to eCommerce.
• In-depth knowledge of upsells and cross-sells, and how to integrate them into a funnel.
• At least intermediate copywriting knowledge, working alongside a copywriting team.
• Strong communication skills (both visual and written).
• Ability to multitask and manage projects in a fast-paced environment.
• Outgoing personality with great interpersonal skills.
• Enthusiasm for staying on top of marketing trends and applying them strategically.

Responsibilities

• Develop New Offers: Design offers for current and new products to drive performance improvements.
• Strategize Upsells: Create upsell funnels, including advertorials, video sales letters (VSLs), and unique offers that elevate brand value.
• Lead A/B Testing: Design, coordinate, and assess A/B tests across products; analyze results to refine the company's funnel roadmap.
• Optimize Post-Purchase Funnels: Create backend offers with VSLs, collaborating with copywriters and developers for setup and continuous improvement.
• Collaborate with Head of Product: Develop and optimize upsells, including post-purchase and cart upsells, ensuring a seamless customer journey.
• Coordinate Marketing Initiatives: Align paid advertising campaigns with backend funnel strategies, tracking campaign winners and funnel performance.

We’re seeking more than just someone to tweak button colors or layouts; we need someone with a deep understanding of marketing, offers, and upsell strategies to maximize Revenue Per Visitor (RPV).

Our Core Values

• Respect: We value every individual’s dignity and foster inclusivity and trust.
• Integrity: We do the right thing, always.
• Transparency: Open, honest communication is key.
• Ownership: We hold ourselves accountable and learn from mistakes.
• Growth Mindset: We continuously strive for improvement, both individually and as a team.
• Hard Work: Dedication and commitment drive our success.

Why Join Us?

• Growth: From $0 to $30M/year in under 3 years. Our goal? $100M/year in the next two years.
• Dynamic Culture: Challenge and support each other to grow.
• Professional Development: Infinite opportunities as we scale to 9-figures.
• Perks: Yearly paid vacations, funded learning & mentorship opportunities.
• Healthy Competition: Drive continuous improvement with a competitive mindset.

Compensation
Salary is negotiable. We are seeking the best talent and don’t want salary to be a barrier—it will reflect your skills, experience, and the value you bring to the company.

To apply

Fill out this Google Form to apply: https://forms.gle/9iXPSLN1YgSLFt6d8