What are the responsibilities and job description for the CRO Specialist [REMOTE - US] position at Theo?
Application Deadline: 22 March 2025
Department: Activation
Location: Portland
Compensation: $60,000 - $75,000 / year
Please note: We are unable to hire in California and New York at this time.
Theo is a fast-growing performance media agency headquartered in Portland, Oregon. We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations.
We are seeking a CRO Specialist with a passion for analyzing and optimizing website performance. Our ideal candidate boasts an expertise in data analysis, user behavior tracking, and A/B testing to identify opportunities, improve user experience, and drive conversions. Your skills will ensure client success by helping to unlock opportunities to drive efficiencies in website conversion, whether that be optimizing landing pages, refining customer journeys, or other areas within the conversion funnel.
This position is eligible for remote work. Remote employees are expected to use video conferencing programs for virtual meeting attendance.
Key Responsibilities
- Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase CVRs
- Monitor and analyze website and digital campaign performance using web analytics tools
- Conduct qualitative and quantitative research to gain insights into user behavior and identify areas of improvement
- Design and execute A/B and multivariate tests to optimize website elements, user flows and conversion funnels
- Collaborate with cross-functional teams to implement optimizations strategies, such as marketing, design, and development
- Provide recommendations and insights based on data analysis to drive continuous improvement in conversion rates
- Stay up-to-date with industry trends, best practices, and emerging technologies in CRO
- Generate reports and present finding to stakeholders, highlighting KPIs and opportunities for optimization
- Monitor and track the impact of optimization efforts on CVRs and other relevant metrics
- Bachelor's degree or comparable work experience
- 1-2 years of experience in CRO or similar role
- In-depth knowledge of web analytics tools such as Google Analytics and Hotjar
- Proficiency in A/B testing and optimization techniques
- Familiarity with CRO tools and platforms like Optimizely, VWO etc.
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Detail-oriented with an excellent track record for accuracy
- Ability to manage multiple tasks and meet deadlines
- Ability to work independently and collaboratively in a team environment
- Email CRO and testing a plus
- Healthcare, Dental & Vision Insurance, Theo covers 75%
- Matching 401K - 100% up to 4%
- Unlimited PTO
- Maternity/Paternity benefits
- Remote work support
- Complementary supplemental insurance
- Unlimited volunteer time
- Charity matching
Salary : $60,000 - $75,000
