What are the responsibilities and job description for the Director of Public Relations, Beauty, Wellness, and Lifestyle position at Theprnet?

Director of Public Relations, Beauty, Wellness, and Lifestyle First and Last PR

Location : Jersey City, NJ

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Field : PR / Communications

Min. Experience : 10 year(s)

Basis : Full-time

Description :

First and Last PR is an award-winning public relations agency with a strong track record of success specializing in beauty, wellness, and lifestyle while staying committed to crafting innovative initiatives for renowned global brands. We’re seeking a dynamic Director of Public Relations to lead strategic counsel and campaign execution for major beauty, wellness, and lifestyle brands, with a focus on effectively reaching and resonating with today’s audiences.

Overview

As PR Director, you’ll be responsible for guiding strategic client relationships, shaping national campaigns, and executing top-tier media efforts to amplify brand presence. In this hybrid role, you will lead teams within client strategy sessions, oversee media pitching, and provide creative direction for culturally relevant campaigns. You’ll act as the “coach” to lead our amazing team and go-to solution suggester for sensitive client issues while maintaining smooth communication across accounts and ensuring proactive resolution of challenges.

Responsibilities

Drive and support media, agency, and departmental initiatives, providing strategic guidance and overseeing the execution along with deliverables of PR activities.
Direct U.S. business and digital PR efforts, ensuring successful press outreach and driving results for key brand initiatives.
Collaborate with cross-functional teams such as public relations, social media, brand marketing, campaign and content, sponsorships, and digital, ensuring alignment with upcoming program focuses.
Develop and implement PR strategies to support new launches, existing products, marketing, events, sponsorships, regional brand awareness, and retail priorities.
Oversee speaking engagements and other opportunities vetting and management, ensuring alignment with brand values and objectives.
Manage client activation budgets, calendar, and timelines with attention to detail and efficiency.
Take an active role in crisis communications, employing critical thinking and working with cross-departmental partners to manage sensitive situations effectively.
Lead and develop junior staff members, fostering growth through personal and professional development opportunities; having critical conversations when needed.
Look for opportunities of growth for the team and work with our Director of Operations to execute them in a way that shows each member of our team how important they are to us.
Oversee the creation and distribution of internal reports on company-wide initiatives and press activities.
Manage and grow artist and agency relationships through outreach, networking, and credit management for brand artistry initiatives.

Requirements :

You are a strategic thinker with excellent industry contacts and leadership skills that is looking to make an impact at an organization with an amazing team (and really cool clients).

You have a minimum of 10 years of public relations experience, preferably within an agency setting, with a proven track record in media relations and business storytelling.

You excel in leading cross-functional teams and collaborating across multiple departments, aligning efforts to deliver impactful PR results.

You enjoy analytics and reporting using the latest analytics tools and possess the ability to track, analyze, and report on the impact of PR efforts.

You have a passion for telling stories and know how to leverage earned media to communicate strategically for huge campaign ROI.

You’re experienced in managing PR activities around events, speaking engagements, and crisis communications with a calm and friendly approach.

You are highly adaptable with the flexibility to adjust strategies and approaches in a rapidly changing media environment or during unexpected events.

You’re a strong leader who enjoys mentoring teams, developing career paths for direct reports, and driving team success.

You’re highly organized and have experience managing PR budgets, calendars, and complex task lists with ease.

You have excellent written, digital, and verbal communication skills and the ability to adapt your writing style based on client needs.

Qualities and Characteristics

F ree - At First and Last PR we encourage our employees to communicate freely, be innovative, produce fresh solutions and express their ideas.

I nclusive and Diverse - At First and Last PR we celebrate ALL walks of life, not because it is the human thing to do, but because being your whole self is a superpower everyone should have the opportunity to express.

R espect - We are all human and showing respect through acts of humility and empathy goes a long way to not only ourselves, but to our colleagues, partners, and clients.

S ucceed - We strive to set the highest standard of quality in all that we do at First and Last PR even if that means rolling up our sleeves and reaching beyond our comfort zone to become more innovative than we were yesterday.

T rust - Not only do we work to ensure our clients trust us with their work but it’s important First and Last PR employees do what is right as a person’s integrity is one of our building blocks.

L eadership - We challenge ourselves and take pride in attracting likeminded visionaries who embrace an entrepreneurial essence through inventive and innovative strategies.

A ction - Take action and display an ambitious yet always inquisitive persona.

S timulate - Stimulation is an important aspect of our team’s unity and growth. Hard work at First and Last PR almost never goes unnoticed, and we encourage our employees to reign supreme in all they produce.

T ransparency - At First and Last PR we believe in fully transparent work for the greatest team synergy, determined by forward thinkers with optimism that is generated through our high energy.

How to Apply

Please send a cover letter, resume, and salary requirements to hr@firstandlastpr.com with the subject Director of Public Relations – YOUR NAME.

No phone calls please.

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