What are the responsibilities and job description for the Theprnet is hiring: Account Executive, Fashion and Accessories PR - Paul Wilmot position at Theprnet?
Account Executive, Fashion and Accessories PR
Location : New York, NY
Field : PR / Communications
Min. Experience : 4 year(s)
Basis : Full-time
Description :
Paul Wilmot Communications is looking for an ambitious and enthusiastic Public Relations Account Executive to join its expanding Fashion Division, which works across men’s and women’s fashion and accessories categories. The ideal candidate will support the team with new launches, on-going product placement, press previews, large and small scale events, and manage sample trafficking and reporting on behalf of our clients.
The ideal candidate for this role will possess a variety of experience across fashion clientele, with a minimum of 3 – 4 years of professional work experience in these areas. This candidate will manage a comprehensive roster of editorial contacts spanning Assistant, Associate, Senior, and Executive-level in the fashion and accessories media space as well as possess the proven ability to pitch and secure product placement and ongoing editorial coverage on behalf of clients.
Responsibilities include :
- Support team supervisor in maintaining aggressive account activity, using the current PR plan as a framework
- Build out seasonal pitch cadences and spearhead new collection and product pitching while continually updating and monitoring status reports to ensure the team’s pitching efforts are on track
- Execute seasonal press strategies daily inclusive of pitching, media auditing, partnership building, and activation / event planning
- Generate media wins for client campaigns in trend and editorial stories, roundups, and gift guides
- Develop and maintain media target lists for various clients and their differing projects and launches
- Manage scheduling of client calls and meetings, virtual and in-person desksides and appointments, and collection previews
- Demonstrate excellent interpersonal communications skills, internally and externally, and present a level of discretion in interactions with editors, stylists, partners, and collaborators respecting embargo dates and NDAs
- Manage account team’s sample trafficking across multiple clients
- Support team with FOH production elements for events, campaign activations, fashion shows, and press trips
- Research and evaluate potential partnership opportunities for clients (including, but not limited to, speaking engagements, brand endorsements, influencer campaigns, events, etc.)
- Manage account team’s weekly or monthly media reporting using MuckRack, Cision, Google Alerts, Launchmetrics, DMR, etc.
- Uphold a strong understanding of social and digital media and its overall significance in today’s marketing landscape with an awareness of influencers of the moment and their content and relevance to different brands
Requirements :
The hiring compensation for this position ranges from $55,000 - $65,000. The rate of pay offered will be dependent upon candidates’ relevant skills and experience.
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Salary : $55,000 - $65,000
