What are the responsibilities and job description for the Director of Marketing position at Theranica Bio-electronics?
The Director of Marketing will play a pivotal role in shaping our company’s marketing strategies and driving the growth of our therapeutic device portfolio.
Reports to :
CEO of the US subsidiary
Apply (by clicking the relevant button) after checking through all the related job information below.
with dotted line to corporate COO)
Location :
Bridgewater, New Jersey, United States
Hybrid work is acceptable)
Position Description
The Director of Marketing is responsible for leading our US marketing team to achieve exceptional results. The ideal candidate will have a strong background in medical device marketing to targeted healthcare provider channels, with expertise in launching and promoting medical devices within an FDA regulated environment requiring third party payer pull through.
Main Responsibilities :
- Develop and implement comprehensive marketing strategies to create product awareness and adoption, drive market penetration, and revenue growth.
- Lead market research efforts to uncover the viability of current and future products.
- Oversee the creation of marketing materials and campaigns.
- Analyze the effectiveness of marketing initiatives and adjust strategies accordingly.
- Collaborate with cross-functional teams to align marketing strategies with business goals.
- Manage the marketing budget and ensure cost-effective marketing strategies.
- Stay abreast of market trends and competitors’ movements.
- Represent the company at industry events, conferences, and trade shows.
Qualifications & Requirements
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