What are the responsibilities and job description for the Associate Market Insights Manager position at Therapy Brands Thrive, LLC?
Therapy Brands is the leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes.
Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more officiant, improve revenue, and enable them to focus on patient care.
For more information, explore our solutions at therapybrands.com.
Job Description
We're looking for an Associate Manager of Market Insights who’s ready to take ownership of research, insights, and storytelling that drive strategy across the business. This is a high-impact role perfect for someone with a few years of experience — ideally in healthcare — who’s looking to step into a leadership lane and shape how we understand and connect with our market.You’ll be our go-to expert on market trends, customer perspectives, and competitor activity. You’ll not only gather data — you’ll translate it into stories and strategies that help shape our go-to-market plans, influence product roadmaps, and support our sales and marketing teams. If you’re naturally curious, detail-oriented, and passionate about the “why” behind the data, this role was built for you.
What You’ll Own and Drive
Lead research efforts to uncover market and customer insights — from survey design to stakeholder briefings.
Partner with customers to capture success stories and build authentic, compelling case studies.
Conduct competitive analyses and keep a pulse on the landscape so our positioning stays sharp.
Build and maintain personas that inform marketing strategies and product decisions.
Produce thought leadership by creating market reports and trends analyses we can share with clients, prospects, and internal teams.
Manage our market insights tools and systems, optimizing how we collect and share knowledge across the org.
Be a strategic voice in cross-functional teams (Product, Sales, Marketing, Customer Experience) — translating insights into action.
What You Bring
2 years of experience in marketing, ideally within healthcare, health tech, or adjacent industries.
Hands-on experience conducting or managing primary research (e.g. surveys, interviews), desk research, and competitive intelligence.
Strong communication skills — written and verbal — with an ability to make data come alive for different audiences.
A track record of taking projects from idea to execution, managing timelines and cross-functional stakeholders.
A passion for using data to improve outcomes — for customers, your team, and the broader business.
Additional Information
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At Therapy Brands, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Therapy Brands is an equal opportunity employer.
