What are the responsibilities and job description for the Demand Generation Manager position at Therapy Brands Thrive, LLC?
Therapy Brands is the leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes.
Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more officiant, improve revenue, and enable them to focus on patient care.
For more information, explore our solutions at therapybrands.com.
Job Description
Do you love the challenge of creating modern, integrated demand generation campaigns to create high-quality leads and pipeline? Do you enjoy being surrounded by smart, funny and clever marketers, who are just as excited as you are about creative, modern marketing? Are you passionate about customers and helping them maximize their relationship with your company? Do you know your way around waterfalls, metrics and acronyms like MQLS, SALs, SQLs, CTRs, CPLs, CAC, ABM and ARR? If you answered “yes” to any of the above, then let's talk!Therapy Brands is seeking a marketing manager to lead our marketing campaigns for our Large Group segment.
This role reports to our vice president of demand generation and marketing operations.
What you'll do:
Working together with marketing leadership, product marketing and the sales team, understand the key business needs and value drivers of the large group market for behavioral health and substance abuse recovery solutions. Develop a deep understanding of the key personas and account types that make up this market.
Build and execute integrated, ABM-led campaigns to help prospects understand the value of our products, engage with our salesforce, and ultimately purchase a subscription.
Set clear campaigns goals, metrics, and performance management KPIs, defining key milestones for campaign launch and follow-up, including cross-functional stakeholder alignment.
Drive toward target MQL, SQL, pipeline and bookings goals, develop and define the best marketing mix to reach and engage your key audiences, focused on channels including email, webinars, PPC, social, web content, direct mail and other tactics.
Leverage ABM strategies to build and execute an integrated campaign.
Coordinate campaign execution with various teams, including sales, marketing writers, designers, events, corporate marketing, and marketing operations teams.
Ensure consistent messages across all channels (i.e. email, website, events, social media, display).
Partner closely with the sales team for ongoing communications and closed-loop feedback on leads and programs for continuous improvement.
Closely manage quarterly campaign budgets.
What you'll need:
3-6 years of experience in B2B Demand Generation, with a quantifiable success executing marketing campaigns
Strong organizational skills to manage multiple projects with high-quality, timely execution
Excellent analytical skills with an ability to compile and analyze campaign data to inform decisions.
Problem solver who enjoys developing solutions in a clear, efficient, and levelheaded manner
Cross-functional collaboration competence; ability to adapt to work with a wide range of functions and stakeholders
Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences including sales teams and executives
Ability to write/edit persuasively, clearly and succinctly
Ability to perform in a fast-paced, deadline-driven environment
Additional Information
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At Therapy Brands, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Therapy Brands is an equal opportunity employer.
