What are the responsibilities and job description for the Customer Acquisition Lead position at ThermoWorks, Inc.?
**Job Overview**
We are seeking a highly skilled Marketing Manager, Consumer Segments to join our team at ThermoWorks, Inc. As a key strategic leader, you will be responsible for driving all D2C marketing initiatives across our consumer business segments.
This role requires a deep understanding of our target customers and how our products enhance their lives. You will lead a team of direct reports and collaborate closely with the Director of eCommerce Revenue and Creative Director to ensure seamless execution of marketing initiatives.
You will report to the VP of Marketing and play a critical role in shaping the success of our consumer business.
Key Responsibilities:
- Develop and execute a strategic consumer marketing plan that drives growth across all customer segments.
- Manage a team to execute marketing strategies effectively.
- Craft and lead integrated D2C marketing campaigns across key digital channels.
- Develop a seasonally relevant promotion calendar with compelling offers and messaging.
- Drive significant consumer web revenue growth across our segmented eCommerce platforms.
- Measure marketing effectiveness by establishing key metrics, generating reports, and presenting insights.
- Collaborate cross-functionally to leverage email, web, paid advertising, and other digital channels.
- Ensure all campaigns, content, and targeting align with our audience insights.
- Communicate our competitive advantages across different consumer business segments.
- Gain a deep understanding of individual product segments, including competitive positioning and USP.
- Provide detailed reporting and insights on campaign performance and lead attribution.
- Drive new product adoption in key consumer segments through email campaigns, strategic prospecting, and press coverage.
- Grow new customer acquisition and revenue.
