What are the responsibilities and job description for the Ecommerce Marketing Strategist position at ThermoWorks, Inc.?
**Consumer Business Strategy**
The Marketing Manager, Consumer Segments will be responsible for developing and executing a strategic consumer marketing plan that drives growth across all customer segments.
This role requires a deep understanding of our target customers and how our products enhance their lives. You will lead a team of direct reports and collaborate closely with the Director of eCommerce Revenue and Creative Director to ensure seamless execution of marketing initiatives.
You will report to the VP of Marketing and play a critical role in shaping the success of our consumer business.
Key Performance Indicators (KPIs):
- Revenue growth across all customer segments.
- Customer acquisition and retention rates.
- Marketing campaign ROI and efficiency.
- Email open and conversion rates.
- Social media engagement and brand awareness.
**Responsibilities:**
- Develop and execute a strategic consumer marketing plan.
- Manage a team to execute marketing strategies effectively.
- Craft and lead integrated D2C marketing campaigns.
- Develop a seasonally relevant promotion calendar.
- Drive significant consumer web revenue growth.
- Measure marketing effectiveness.
- Collaborate cross-functionally.
- Communicate our competitive advantages.
- Gain a deep understanding of individual product segments.
- Provide detailed reporting and insights.
- Drive new product adoption.
- Grow new customer acquisition and revenue.
