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Added - 19 hours ago Regional Marketing Manager Marketing/Branding SF Bay Area , California

Thesagegroup
San Francisco, CA Full Time
POSTED ON 1/28/2025
AVAILABLE BEFORE 4/24/2025

Added - 01 / 17 / 25

Regional Marketing Manager

The Sage Group’s client, a company that provides software-as-a-service products related to customer support, sales, and other customer communications, is in search of a Regional Marketing Manager. As an experienced Marketing Manager for the SMB segment in North America, you will execute a demand generation plan and take primary responsibility for the relationships with sales to ensure they meet and exceed pipeline goals. This role requires strategy, execution and cross-functional collaboration to create meaningful impact for the segment. You possess a deep understanding of marketing metrics, so that you can analyze the business and effectively relay pipeline progression to the sales team.

Responsibilities :

  • Design and execute programmatic marketing campaigns, owning the delivery of a comprehensive marketing strategy for the SMB segment in North America, aimed at exceeding pipeline and revenue goals
  • Leverage data and insights to identify gaps and opportunities, define target audiences, and report on impact
  • Conduct post-campaign analysis to evaluate effectiveness and inform future strategies
  • Build strategic relationships with sales teams, collaborating closely with sales leaders to identify gaps and opportunities for both new business and current customer initiatives
  • Partner with NA SMB sales leadership, SDRs, BDRs, and other marketing teams to align efforts and ensure transparency
  • Communicate programs and updates to the broader SMB team, ensuring alignment with regional and global strategies
  • Collaborate with vendors and external partners to execute high-quality marketing programs
  • Oversee the marketing budget, ensuring efficient allocation of resources and maximized ROI

Qualifications :

  • 10 years of demand generation experience
  • Bachelor’s degree in communications, marketing, public relations, business, or technology field
  • Extensive experience in implementing marketing programs
  • A passion for metrics : you live for the data and use it to guide your programs and spending decisions
  • Expertise in lead generation tactics, from digital engagement to in-person events
  • Exceptional program management and communication skills, with a proven track record of working across sales, marketing, and analytics teams
  • Location : Remote

    Duration : 5 months

    Compensation : $74.35 / hour

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    Salary : $74

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