What are the responsibilities and job description for the Added - a day ago Co-Marketing Manager, CPG - 13235 Marketing/Branding San Francisco , California position at Thesagegroup?
Added - 14 hours ago Co-Marketing Manager, CPG - 13235 Marketing / Branding San Francisco, California | Freelance
Co-marketing Manager, CPG
The Sage Group’s client, a beloved Brand in the Delivery and tech space, is adding a co-marketing manager to the Ads co-marketing team. This team works with their most-valued restaurant and new vertical US partners – across CPG, Grocery, Retail, etc. – to create integrated co-marketing campaigns that drive orders, new customers, and awareness for our partners’ delivery businesses and for the company.
This person will lead the development and execution of highly engaging, innovative CPG co-marketing programs that fuel growth.
In this role, you’ll create and execute integrated marketing programs and campaigns built against both our CPG partners' goals and the company’s goals. You will work closely with cross-functional teams to ensure we are maximizing the company value from our partner relationships, with marketing that drives our partner’s business forward and serves our audiences. This is a unique opportunity to help shape a fast-growing, global consumer brand through the lens of our partnerships.
What You’ll Do :
- Own and nurture marketing relationships with some of our largest and highest profile consumer packaged goods brands
- Build integrated marketing programs in collaboration with Sales that drive against CPG partner goals and support our emerging Ads business
- Execute integrated co-marketing campaigns end-to-end from strategy and concept, through production, implementation, delivery, and reporting
- Project manage all aspects of a campaign across internal teams of Sales, Marketing including Creative, Media, and Operations
- Develop and maintain campaign documentation including campaign overviews, internal and external calendars, and status documents for cross-functional and merchant partner reference
- Own the preparation and execution of campaign tactics : intake forms, briefs, planning documents, etc.
- Measure and analyze campaign performance and create regular internal and partner-facing campaign performance read-outs
- Perform weekly and monthly spend accruals, and publish budget vs. actuals - assist in spend analysis and expense pacing
- Work closely with internal marketing teams to integrate CPG partners into the company’s owned brand and media campaigns
- Use a data-first approach to optimize campaigns against our goals, improve profitability, and drive results
Basic Qualifications :
Duration : Long-term contract through the end of the year with the likelihood of extending into 2026
Location : 100% remote, anywhere in the United States / any time zone
Compensation : $60 hourly#J-18808-Ljbffr
Salary : $60
