What are the responsibilities and job description for the Added - a day ago Sr Social Media Analyst Marketing/Branding Mountain View , California position at Thesagegroup?
Sr Social Media Analyst
One of The Sage Group’s top clients is looking for a Sr Social Media Analyst for the AI and Developer tech audience, that is very strong with Brandwatch & Sprinklr. The client is a leading technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software.
Role Description :
As the Sr Social Media Analyst for AI tech space, you will frame and translate business questions into measurement & optimization deliverables to extract actionable insights. You know your way around social & digital data platforms and are excited to dig in to investigate performance. You are ready to track relevant KPIs tied to business outcomes, and to power optimization on Owned & Operated channels via deep understanding of the data.
Responsibilities :
- Work closely with existing social analytics agency to refine & uplevel existing deliverables, implementing client best practices
- Manage all aspects of social analytics & listening to power owned and operated social media channels
- Establish the right cadence for & design deliverables to deliver performance updates & optimization opportunities for channels
- Ensure related tooling is maintained, ad-hoc questions are being answered; regularly present findings to channel leads
- Execute social reporting for campaigns
- Partner closely with agency analytics teams, ensuring use of internal frameworks for consistent reporting & measurement
- Track and quantify channel impact on marketing and business goals, uncover what’s working for our brand & other brands based on data & thorough understanding of social platforms
- Work with channel owners to develop real-time optimization model to improve content performance & influence strategy
- Support boosted social program, helping to identify boosting criteria, analyzing how boosted content performs and strengthens channel performance
Minimum Qualifications :
Location : 100% remote in USA, but ideally SF or Portland or NY
Duration : 1 year to start, plus strong extension potential
Compensation : $75-90 / hour DOE
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Salary : $75 - $90
