What are the responsibilities and job description for the Associate Director, Acquisition Marketing position at Thesis?
About Us
At Thesis, we believe that everyone has the capacity to unlock their brain's full potential. In a world where technology is outpacing human evolution, it's become more difficult to keep pace with the constant stimuli of the world we live in. The result? People are struggling to be present in every part of their lives. That's why we're building an ecosystem that helps people reclaim their focus, starting with nootropic blends to support every kind of brain.
Thesis helps people find the right nootropic blends for their brain chemistry-made from the highest quality, high potency and bioavailable blends at clinically studied dosages-to achieve their goals by boosting brain function and enhancing mental clarity. Thesis has already attracted significant attention, with over $14M raised in venture capital, endorsements from notable healthcare experts and athletes, and is advised by leading neuroscientists from Yale, Penn, and MIT.
As we continue to grow, we're looking for exceptional people to join us in revolutionizing cognitive enhancement. If you're ready to contribute to a pioneering movement that promises personal growth and industry leadership, we invite you to explore a career with us at Thesis.
About The Role
Thesis is looking for an ambitious, data-driven, and creative Associate Director, Acquisition Marketing to lead customer acquisition. In this role, you will rapidly scale our performance marketing program to the next level by developing an efficient, contribution margin positive customer acquisition strategy, expanding and optimizing a full-funnel paid media channel mix, and leading teams of internal and cross-functional stakeholders across media buying, partnerships, and performance reporting and analytics.
This is a high-visibility role with the opportunity to have significant business impact. You'll report directly to our VP, Growth and have the opportunity to build a small in-house team as well as manage external agencies and consultants. You will have frequent exposure to our executive team and collaborate closely with leaders across retention, digital product, engineering, brand marketing and creative departments.
How You'll Make an Impact :
- Oversee strategy, tactical execution, and optimization of digital and offline acquisition marketing channels, including influencer marketing / partnerships, paid search, TV and OTT, direct mail, affiliates and more
- Lead reporting and attribution to holistically evaluate channel performance and proactively identify actions to continuously improve
- Manage channels and campaigns toward business growth (revenue / LTV) and profitability (CAC) goals, and provide clear recommendations to continually improve performance
- Develop media calendars and testing roadmaps across key performance vectors, such as audience segmentation and targeting, creative / copy, bids and budget optimization
- Partner closely with finance team members to build financial forecasts based on different budget and efficiency scenarios
- Partner with external agencies and vendors to set up, execute, and optimize campaigns
- Create and operationalize A / B testing process for campaigns, creative, messaging, landing pages, targeting, and more
- Act as a great cross-functional partner, collaborating with digital product, engineering, finance, operations, brand marketing and creative teams to achieve our goals
We're Excited About Your :
Pay Transparency :
We can't quantify everything we think you'll love about working at Thesis, from the exciting projects you'll work on, to the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $145,000-165,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
Pay Transparency
145,000-$165,000 USD
A Few of Our Perks and Benefits :
Our Values :
Salary : $145,000 - $165,000
