What are the responsibilities and job description for the Freelance Director of Lifecycle Marketing (Contract) position at theSkimm?
theSkimm’
We’re hiring a Freelance Director of Lifecycle Marketing (Contract). This is a short-term, contract position that works full-time hours. This role is based in New York, NY with flexibility for remote work.
About Our Team And What We’ll Build Together
We’re looking for an experienced Lifecycle Marketing Consultant to join our team. We’re passionate about delivering a best-in-class experience for our users, and we know that lifecycle marketing plays a critical role in this mission. You’ll help us level up by taking a holistic look at our current programs, identifying opportunities for growth, and creating a roadmap to ensure long-term success.
This is an exciting opportunity to join a dynamic team with a proven brand foundation while contributing to an ambitious and growing lifecycle marketing program. Together, we’ll work to engage and retain our users, helping them get the most out of everything we offer.
How You’ll Contribute To Our Mission
About The Office
This is a short-term, contract position that is full-time. This role is based in New York, NY with flexibility for remote work.
Our office is available to use three days a week — Tuesday, Wednesday, and Thursday. We have a hybrid environment and ask that full-time employees within the New York Metro area come together in person two days a week. All other days are up to the discretion of the employees during the days that the office will be open.
Our story, Skimm’d
We are a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter.
At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal.
Every day we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines.
Since disrupting the media landscape and defining a new category a decade ago, theSkimm has become a trusted source for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, B2B marketer’s newsletter The SKM Report, the “9 to 5ish with theSkimm” podcast, and theSkimm mobile app. theSkimm also houses Skimm Studios which creates innovative in-house video and audio content, and our in-house creative agency SKM Lab, which conceptualizes, develops, and produces innovative solutions and content for brands to engage with generations of informed women. theSkimm's first book, How to Skimm Your Life, debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, theSkimm's our purpose-driven platform, the company is dedicated to creating change for women. We are proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred over two million voting-related actions across the last four election cycles. We have mobilized hundreds of companies to join our #ShowUsYourLeave movement, which has created transparency and pushed for progress for Paid Family Leave in the U.S. And we’re empowering women to take agency of their lives and control of their futures through our State of Women initiative, grounded in a study conducted by The Harris Poll.
Come join us!
Learn More About Us And Our Other Opportunities Here.
Please click here for theSkimm's Privacy Policy and Terms & Conditions.
Important Notice to Job Applicants residing in the State of California
Natural persons who reside in the State of California should review the Notice to California Residents (Job Applicants). You may have additional rights under California law.
We’re hiring a Freelance Director of Lifecycle Marketing (Contract). This is a short-term, contract position that works full-time hours. This role is based in New York, NY with flexibility for remote work.
About Our Team And What We’ll Build Together
We’re looking for an experienced Lifecycle Marketing Consultant to join our team. We’re passionate about delivering a best-in-class experience for our users, and we know that lifecycle marketing plays a critical role in this mission. You’ll help us level up by taking a holistic look at our current programs, identifying opportunities for growth, and creating a roadmap to ensure long-term success.
This is an exciting opportunity to join a dynamic team with a proven brand foundation while contributing to an ambitious and growing lifecycle marketing program. Together, we’ll work to engage and retain our users, helping them get the most out of everything we offer.
How You’ll Contribute To Our Mission
- Conduct a thorough audit of our current lifecycle marketing efforts across email, SMS, and other relevant channels.
- Develop a strategic long-term roadmap to enhance user engagement and retention.
- Offer insights on segmentation, personalization, and automation opportunities.
- Evaluate and recommend tools, platforms, and strategies to support lifecycle marketing initiatives.
- Collaborate with key stakeholders across marketing, product, and analytics teams to align on goals and priorities.
- Present findings and recommendations in a clear and actionable manner.
- 8-10 years of experience in lifecycle marketing, demonstrating leadership in developing and scaling effective strategies
- Significant experience in lifecycle marketing, with expertise in strategy, analysis, and execution.
- Strong track record of driving user engagement and retention through lifecycle programs.
- Experience auditing and optimizing complex marketing ecosystems.
- Knowledge of email marketing platforms and automation tools, bonus for experience with Sailthru, Segment.io, and/or Braze.
- Analytical mindset with the ability to use data to inform recommendations.
- Exceptional communication skills to share findings and align teams.
- Deep experience with subscription-based or media businesses is a plus.
- A collaborative and proactive approach, ready to hit the ground running.
About The Office
This is a short-term, contract position that is full-time. This role is based in New York, NY with flexibility for remote work.
Our office is available to use three days a week — Tuesday, Wednesday, and Thursday. We have a hybrid environment and ask that full-time employees within the New York Metro area come together in person two days a week. All other days are up to the discretion of the employees during the days that the office will be open.
Our story, Skimm’d
We are a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter.
At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal.
Every day we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines.
Since disrupting the media landscape and defining a new category a decade ago, theSkimm has become a trusted source for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, B2B marketer’s newsletter The SKM Report, the “9 to 5ish with theSkimm” podcast, and theSkimm mobile app. theSkimm also houses Skimm Studios which creates innovative in-house video and audio content, and our in-house creative agency SKM Lab, which conceptualizes, develops, and produces innovative solutions and content for brands to engage with generations of informed women. theSkimm's first book, How to Skimm Your Life, debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, theSkimm's our purpose-driven platform, the company is dedicated to creating change for women. We are proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred over two million voting-related actions across the last four election cycles. We have mobilized hundreds of companies to join our #ShowUsYourLeave movement, which has created transparency and pushed for progress for Paid Family Leave in the U.S. And we’re empowering women to take agency of their lives and control of their futures through our State of Women initiative, grounded in a study conducted by The Harris Poll.
Come join us!
Learn More About Us And Our Other Opportunities Here.
Please click here for theSkimm's Privacy Policy and Terms & Conditions.
Important Notice to Job Applicants residing in the State of California
Natural persons who reside in the State of California should review the Notice to California Residents (Job Applicants). You may have additional rights under California law.
Salary : $7,500
