What are the responsibilities and job description for the Social Media Manager Job at Thesocial Lights in Minneapolis position at Thesocial Lights?
Social Media Manager
Department : Social Media Management
Employment Type : Full Time
Location : Minneapolis, MN
Reporting To : Sr. Director of Care Engagement
Compensation : $50,000 - $54,999 / year
Description
The Social Lights is a crew of creative strategists, data nerds, and social trend experts who live and breathe at the intersection of social media and culture. We are devoted to decoding culture to activate social fandoms for our brands. We Power Brighter Futures with meaningful connections, backed by the sharpest insights in the game. With a track record for social innovation and measurable results, we are a true marketing partner to our clients – whether they’re household names or rising stars.
Our Social Media Managers are meme-obsessed self-starters with curious minds and go-getter spirits. Responsible for supporting, executing, and delivering on social media strategies both small and large (think day-to-day content and Superbowl activations), they have a unique understanding of the consumer mindset and the ability to mold brand priorities into messages that social audiences respond to.
From thinking-up viral ideas and contributing to scroll-stopping content, to engaging with online fandoms and bringing creator partnerships to life, our social media managers do more than publish and respond to comments. They are front-line audience experts, collaborative strategic thinkers, trend- and opportunity-finders, and nimble makers who find the middle ground between client business objectives and internet community culture.
As a Social Media Manager at The Social Lights, you’ll create and curate content for brands that cater to culturally savvy, diverse audiences. You’ll monitor mom-hack recipe trends on Pinterest and brain-rot humor on TikTok, all in service of brand content that stays fresh, relevant, and culturally aligned. You’ll collaborate with creative teams to develop campaigns that speak authentically to the lifestyle and values of today’s audiences, from multi-cultural teens to gamer grandmas.
Key Responsibilities
- Build, manage, and cultivate engaging social media communities to foster interaction and connection with the audience.
- Contribute to developing and implementing effective social media strategies that achieve brand goals and enhance online presence.
- Uncover insights, identify new opportunities, and generate ideas by getting curious and digging into content performance data and social conversation topics.
- Build and manage a rich content / editorial strategy that attracts target audiences and keeps audiences engaged.
- Work with brand and account teams to generate ideas and produce original content that can be utilized across multiple social media marketing channels.
- Help to present, refine, and sell social content ideas for client consideration.
- Track, measure, and audit social media KPIs including measuring the effectiveness of campaigns.
- Analyze data to support insights, key takeaways, and optimizations on a regular basis in order to present monthly, quarterly, and yearly reports for clients.
- Keep a pulse on industry trends and the health of our client's business in social and digital; sharing out learnings with team members on a regular basis and contributing to client POVs as requested.
- Elevate the quality of our work overall by providing constructive feedback, shared learnings, and guiding through experiences.
- Use TSL processes to deliver high-quality content to clients.
- Present new ideas to improve performance across TSL client accounts and internal processes.
Competencies & Requirements
Competencies
Requirements
Benefits
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Salary : $50,000 - $54,999