What are the responsibilities and job description for the Content Marketing Manager position at TheTalentos, LLC?
About the job Content Marketing Manager
You will be responsible for our content strategy and marketing activities focused on international and DACA students. The ideal candidate will be an experienced direct-to-consumer marketer with a history of using digital channels to drive organic web traffic, user engagement, and conversion throughout the customer experience. You will have a demonstrated knack for writing compelling content and will be adept at explaining complicated financial concepts in an easy-to-understand way.
Your responsibilities will include :
Crafting and executing an overall content marketing strategy, including writing and editing compelling content for communications and marketing efforts, such as newsletters, website copy, email content, and blog posts focused on international and DACA students and financial services specificallyEnsuring consistent, accurate, and compelling brand tone across all customer communications and content through management of a content calendar and review processUtilizing digital channels, especially search engine optimization (SEO) and search engine ad copy, in tandem with your compelling content to drive engagement with and conversion to Our services.Collaborating across teams (digital, partnerships, strategy) to drive a cohesive content strategy, including brand tone, across all customer communication.Qualifications :
Undergraduate degree or higher5 years of professional experience in direct-to-consumer content strategy and / or content marketingDemonstrated ability to use content to facilitate customer acquisition or conversion through digital channels, especially from search engines (SEO / SEM), social media, or email marketingSuperior writing and editing skills with a proven track record of published compelling online contentExperience curating and managing content for website / blogs, social media, and other online platforms, including management of a content calendarContent and email marketing analytics experienceB2B content marketing experience a plus
A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple time zones and sites!
