Paid Search Assistant | DERMSTORE

About THG

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Beauty: We’re home to market-leading websites like Lookfantastic, Dermstore & Cult Beauty – all of which are loved and trusted by millions of fans worldwide. We are also proud to have a portfolio of premium brands including the likes of Biossance, Perricone MD, ESPA, Ameliorate and Christophe Robin. We partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to be joining the team!

Why be a Paid Search Assistant at THG - Dermstore?

Supporting US Paid Search teams with operational tasks, optimizations and budget management across a range of activities, such as Google (Search, Shopping) and Bing. This role reports to Paid Search Associate.

Responsible for Performance of US paid search activity. Delivering reporting and insights back into performance marketing teams. Supporting the Paid Search Manager with account excellence.

As a Paid Search Assistant, you'll:

• Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month
• Specifics of account management and optimization include Campaign structure, keyword research, keyword management, bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximize results, drive volume, and hit targets
• Working with our in-house design team on creative content
• Constant optimization of campaigns to agreed revenue and ROI targets
• Managing daily paid campaign spend to ensure optimum campaign performance
• Conducting competitor research and analysis
• Reporting and analysis to show impact of work, trending and next steps
  
  

KPI’s

• Paid performance of US paid search performance, measured against COS%, NC and GP
• Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces
• Reporting on performance, transparent communication back to the trading, buying and management teams
• Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets
  
  

Key Behaviors  

• Team player – able to collaborate across functions 
• Initiative – able to think outside of the box 
• Organized 
• Pro-active and positive attitude 
• Developing self and others 
• Driven and goal orientated  
• Passionate 
• Can build strong relationships 
• Can work cross functionally across teams   
  
  

What skills & experience do I need for this role?

• 1-2 years experience in the same or similar role
• Prioritize, structure work & effectively manage time 
• Capability with key marketing platform technologies
• Excellent communicator – able to give clarity and provide detail on insights
• Ability to form good working relationships with internal teams
• Critical thinker and problem-solving skills 
• Project management skills
• Proficient in Excel and PowerPoint
• Attention to detail - thoroughness and accuracy
• Ability to thrive in a fast-paced, deadline-driven, team environment
  
  

What's in it for me?

• Salary: $63,000 - $65,000
• Hybrid work schedule: 3 days in-office; 2 day WFH
• Office Location: New York City (Financial District)
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays (early end time)
• Exclusive employee discounts on THG Brands
• Many more...
  
  

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.