What are the responsibilities and job description for the Shopper Marketing Manager | MyProtein position at THG?
About THG
We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
THG Nutrition & Wellness :
THG Nutrition & Wellness is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, Command, MP Activewear and MyPRO, plus Exante Diet.
We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day.
Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.
It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.
Role : Shopper Marketing Manager
Based out of our USA Office in Lower Manhattan, New York, We are looking for a Shopper Marketing Manager that will drive the process, development and execution of marketing plans across offline & Online channels. In partnership with marketing, sales and the customer, the Shopper Marketing Manager will play a key role in the creation, alignment and execution of shopper marketing strategies along the entire path to purchase within the accounts. This role will be instrumental in building out process and national shopper marketing strategy in partnership with customer shopper leads and cross-functional partners.
Why be a Shopper Marketing Manager?
- Lead the development and delivery of the Customer & Shopper Marketing Strategy, aligning brand plans with relevant channels to create a clear shopper engagement vision across Offline and Online channels.
- Partner with Sales, Category Management, Marketing and Creative to develop strategy for retail media, in-store and ecommerce campaigns.
- Create and manage pre and post ROI system for all executed Shopper Marketing programs to drive continuous improvement for future programming
- Work closely with the commercial teams to influence strategic decisions, drive growth and ROI through the development and execution of annual shopper marketing plans and budgets.
- Build strong peer-to-peer relationships with key retail partners, creating plans encompassing range, merchandising, NPD, and promotional activities.
- Oversee the effective execution of in-store and online promotional activities, ensuring efficient implementation and maximized impact.
- Leverage your understanding of consumer and shopper behavior to shape the brand strategy and champion excellence in execution
- Supports the annual budgeting process including analysis / key learnings from internal and external sources, and ROI calculations.
- Develops strategies with the appropriate vehicles to create Best in Class shopper campaigns.
- Develop business objectives, manage execution and meet brand strategies of final Shopper Marketing plans (timelines, due dates, budget, shopper experience).
What skills and experience do I need for this role?
What's in it for me?
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Salary : $115,000 - $125,000
