What are the responsibilities and job description for the Digital Marketing Professional position at Thibaut Design?
Digital Marketing Specialist Job Description
The Digital Marketing Specialist will play a crucial role in developing and implementing email marketing campaigns to drive business growth, customer engagement, and revenue. This individual will work closely with the marketing team to create, execute, and optimize email campaigns that meet the company's strategic objectives.
Key responsibilities include developing email content calendars, analyzing campaign performance metrics, managing customer segmentation and list hygiene, and collaborating with cross-functional teams to ensure cohesive messaging and brand consistency.
Responsibilities:
- Email Content Calendar Development: Create and execute email content calendars that align with key product launches, editorial themes, and promotional campaigns.
- Performance Metric Analysis: Analyze email marketing performance metrics using Klaviyo and Google Analytics to identify areas for improvement and inform future campaign strategies.
- Customer Segmentation and List Hygiene: Manage customer segmentation and list hygiene in Klaviyo, ensuring data integrity and seamless integration with Shopify and internal CRM systems.
- Cross-Functional Team Collaboration: Collaborate with creative and cross-functional teams to ensure cohesive messaging, visually compelling email designs, and brand consistency across all marketing communications.
- Email Automation and Trigger-Based Campaigns: Oversee email automation and trigger-based campaigns, ensuring seamless execution of workflows based on customer behavior and account activity.
- A/B Testing and Multivariate Testing: Apply A/B testing and multivariate testing to refine email campaign strategies and boost performance.
- Paid Media Initiatives: Support paid media initiatives by coordinating email-integrated digital ad campaigns across various formats.
- Corporate Digital Marketing Initiatives: Contribute to corporate digital marketing initiatives, including CRM platform enhancements, eCommerce integrations, and automation improvements.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3 years of experience in email marketing, preferably within a creative industry or consumer brand.
- Expertise in Klaviyo (required) and experience with Shopify (preferred) or similar e-commerce platforms.
- Curious and proactive mindset, eager to explore new email marketing trends, test innovative strategies, and stay ahead of industry best practices.
- Strong analytical skills with the ability to interpret data and optimize email campaigns based on key performance indicators.
- Enterprise mindset with the ability to think strategically about how email marketing contributes to overall business goals, cross-functional collaboration, and long-term scalability.
- Proficiency in Microsoft Excel, Google Analytics, and Adobe Creative Cloud.
- Excellent communication and copywriting skills, with the ability to craft compelling email content that drives action.
- Detail-oriented, highly organized, and results-driven.
