What are the responsibilities and job description for the Thibaut Inc is hiring: Digital Marketing Specialist in Union position at Thibaut Inc?
Content Summary : Digital Marketing Specialist at Union, for Thibaut Inc
Job Description
Job Description
POSITION OVEVIEW :
The Digital Marketing Specialist is responsible for the strategic planning, execution, and optimization of email marketing campaigns that drive new client activation, increase revenue, and enhance customer engagement.
ESSENTIAL FUNCTIONS / KEY RESPONSIBILITIES :
- Develop and execute targeted email marketing campaigns that drive revenue, shorten the purchase cycle, and increase client retention—focusing on abandoned cart flows, sample conversion, win-back strategies, and upsell opportunities.
- Leverage data and analytics to enhance email segmentation, personalization, and automation—delivering the right message at the right time to maximize engagement and conversions.
- Optimize customer acquisition and lead generation through website sign-up forms, digital advertising integration, conversion rate optimization, and automated prospecting workflows.
- Enhance customer lifecycle journeys by building dynamic email sequences tailored to key personas, including loyalty members, new subscribers, and high-value clients.
- Oversee email automation and trigger-based campaigns , ensuring seamless execution of workflows based on customer behavior and account activity. Collaborate with the Website Manager and Shopify Developer to refine marketing automation within Shopify.
- Analyze email marketing performance metrics (deliverability, open rates, click-through rates, conversions, and revenue attribution) using Klaviyo and Google Analytics. Apply A / B testing and multivariate testing to refine strategies and boost performance.
- Manage customer segmentation and list hygiene in Klaviyo, ensuring data integrity and seamless integration with Shopify and internal CRM systems.
- Create detailed reports and performance insights , translating analytics into strategic recommendations that drive business growth. Present actionable takeaways to leadership.
- Plan and execute an email content calendar that aligns with key product launches, editorial themes, and promotional campaigns.
- Collaborate with creative and cross-functional teams to ensure cohesive messaging, visually compelling email designs, and brand consistency across all marketing communications.
- Craft engaging content and storytelling-driven email campaigns , including designer spotlights, product education series, trend insights, and exclusive offers.
- Support paid media initiatives by coordinating email-integrated digital ad campaigns across various formats, such as native articles, interactive cross-platform units, and sponsored content.
- Contribute to corporate digital marketing initiatives , including CRM platform enhancements, eCommerce integrations, and automation improvements.
Qualifications & Skills :
Bachelor’s degree in Marketing, Communications, Business, or a related field.
