Position Information : The Digital Marketing Manager is responsible for planning and implementing all graphic design concepts as well as merchandising and point of sale materials.
Areas of Emphasis :
- Exemplify the Thomas Automotive Core Values : Positive, Trustworthy, Motivation, Compassion, and Dedication
- Understand the Thomas Core Focus of "Bringing Integrity to the Automotive Industry" and "Building Trust and Confidence through Exceptional Service"
- Learn, Understand, and incorporate the Thomas philosophy of doing business into all daily activities related to customer and coworker relationship management
- Be a great team member.
- Successfully Maintain the following accountabilities
o Manage Marketing SEO and Webpage Development / User Experience
o Create and align Graphic design concepts
o Oversee Merchandising / Point of Sale Materials
o Manage and analyze data system for digital marketing integration
Duties and Responsibilities :
Greet every customer, every dayMaintain high ethical standards when dealing with customers, co-workers and vendorsPut safety first. Adhere to all Safety Policies, Procedures and Personal Protective Equipment standardsDevelop all digital and printed creative assets for all campaigns and initiativesAnalyze digital performance metrics across channels (web, social, email) to optimize campaigns and uncover insights, leading to increased conversion rates and ROIUtilize tools like Google Analytics and data visualization software to monitor website traffic, user behavior, and campaign KPIs, supporting decision-making and reportingDesign visually compelling graphics and digital assets aligned with brand guidelines to enhance engagement and user experience on digital platformsCoordinate digital marketing campaigns across social media, email, and paid search, leveraging A / B testing and audience segmentation to improve engagement and performanceOversee content strategy and development, ensuring alignment with target audience preferences and optimizing for both engagement and conversionWork with product, sales, and customer support teams to ensure consistency in brand messaging and leverage insights for cross-channel marketing effortsMonitor trends in digital marketing, analytics tools, and design software to integrate innovative solutions and maintain a competitive edgeOversee and implement in-store merchandising and point of sale materialsUnderstand and review current software programs in support of service department, sales objectives and CSEAssist in management dealer online reputation, tools, and site in support of managementContribute ideas to brand and campaign messages and concepts for corporate, dealer specific, and 4Ps brandingStrive for all marketing, merchandising, customer retention programs, and processes to convey a cohesive messageAssist with implementation of custom retention and acquisition programs including service clinics, mobile apps, rewards programs, etc.Assist with planning and execution of community events and involvement, to enhance marketing and public relations efforts.Plan and monitor marketing budget with VP of Organizational DevelopmentSeek out vendors, programs, software, and ideas grow and improve the dealershipAttend and plan marketing events as neededBuild and maintain vendor relationships and assist with contract negotiation, as neededKeep abreast of your assigned OEM programs and requirements to ensure complianceMaintain a safe and clean workspace, as well as ensuring the entire facility is orderly, clean and free of hazardsRequirements
Qualifications : Marketing degree required. Ability to conduct SEO optimization and use data analytics tools required. Experience working with Adobe suite preferred. Ability to read and comprehend instructions and information. Two years of sales experience. Supervisory experience preferred. Valid in-state driver's license. Professional personal appearance. Excellent communication skills.
Working Conditions : The Marketing Manager works both indoors and out, moving about the dealership facility and lot to communicate with colleagues, vendor representatives, and customers.
Note : This is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, the dealership reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (i.e., emergencies, changes in personnel, work load, rush jobs, or technological developments).
Thomas Automotive Family is an Equal Opportunity Employer
