What are the responsibilities and job description for the Marketing Coordinator position at Thompson Machinery - Caterpillar?
Marketing Coordinator
ABOUT THE COMPANY
At Thompson Machinery, we offer a unique opportunity for candidates to join our team as a Caterpillar equipment dealer, serving the middle and west Tennessee and northern Mississippi regions since 1944. As industry leaders, we take pride in
At Thompson Machinery, we offer a unique opportunity for candidates to join our team as a Caterpillar equipment dealer, serving the middle and west Tennessee and northern Mississippi regions since 1944. As industry leaders, we take pride in
delivering exceptional equipment solutions to a diverse range of sectors, including construction, forestry, mining, agriculture, and more. As a total equipment solution provider, we extend our expertise to cater to trucking, power generation, and marine businesses. We value the relationships we build with our customers, employees, and the communities we serve. Beyond our business endeavors, we actively engage in philanthropic efforts and community initiatives, making a positive impact on society. As part of our team, candidates will have the opportunity to be a part of an organization that prioritizes customer satisfaction, excellence in service, and community growth. If you are seeking a fulfilling career with a company that values its employees and strives to make a difference, Thompson Machinery is the ideal place to realize your potential and achieve professional success.
JOB PROFILE
The Marketing Coordinator supports divisional products and services through collaboration to meet individual business goals. The Marketing Coordinator will plan and execute marketing and advertising campaigns to create brand awareness and generate leads. With responsibilities ranging from project management, content creation, and event marketing. The ideal candidate is a strong communicator and relationship-builder who brings a passion for marketing and enables clear communication to ensure alignment with the dealership’s brand and standards.
Exceptional project management and people skills are critical, as the Marketing Coordinator will work on multiple projects at a time. The goal of the Marketing Coordinator is to drive sales, service, or product awareness and help implement marketing, branding, and advertising plans to best suit our customers. Day to day, he or she may draft reports based on customer data, create or coordinate marketing content, work events, and otherwise support all marketing strategies.
RESPONSIBILITIES
- Collaborate with other departments (parts, service, sales, rental, etc.) to manage brand, identify key players and be the project manager for marketing initiatives.
- Concept, write, edit, and produce content as needed for marketing materials.
- Tracking customer information in CRM, such as contact information and preferences so that they can be contacted in the future.
- Manage multiple projects and meet deadlines while staying organized and within budget.
BASIC REQUIREMENTS
- Bachelor’s degree in business, Marketing, Analytics, or related major (minimum GPA 3.0)
- Strong verbal, written, and influencing communication skills.
- Two or more years of relevant marketing work experience or project management work required.
- Ability to analyze, model, and interpret data.
- Proficient in Microsoft Word, PowerPoint, Excel, and Microsoft Dynamics CRM
- Ability to prioritize own schedule and organize workload effectively.
- Demonstrated leadership ability and initiative.
- Strong work ethic and can-do attitude
- Demonstrated skills and capabilities in analytical and critical thinking.
Thompson Machinery offers competitive salaries and a complete benefits package.
Compensation for this position will be commensurate with the candidate’s experience and background. Thompson Machinery is an equal opportunity employer: Minorities/Women/Veterans/Disabled.
