What are the responsibilities and job description for the Digital Marketing Manager Job at Thompson Wealth Management in Scottsdale position at Thompson Wealth Management?
Digital Marketing Manager
Thompson Wealth Management and Federal Retirement Services
Scottsdale, Arizona
Flexible Part-Time or Full-Time)
About Us :
Thompson Wealth Management and Federal Retirement Services is a leading wealth management firm specializing in retirement planning and wealth management solutions. With a rapidly growing client base and digital presence, we're seeking a dynamic Digital Marketing Manager to elevate our online presence and lead generation efforts.
Primary Responsibilities :
- Develop and execute comprehensive digital marketing strategies across all channels
- Manage and optimize our HubSpot marketing automation platform
- Create engaging content for multiple platforms (social media, email, website, webinars)
- Design and produce high-quality visuals, graphics, and presentations in Canva
- Produce and edit video content for YouTube and other social platforms
- Create and manage mass email communications to our client base and prospects
- Develop and implement automated drip campaigns to nurture and convert prospects
- Manage and grow our email list of 36,000 subscribers
- Plan, execute, and optimize webinar campaigns using Demio
- Drive lead generation through multiple channels
- Track, analyze, and report on key marketing metrics
- Maintain brand consistency across all digital touch points
- Design, update, and optimize website content and functionality
- Lead website improvement initiatives and redesigns as needed
Required Qualifications :
Key Performance Indicators :
Salary Range :
Plus performance-based bonuses
This position offers the opportunity to :
Salary : $45,000 - $65,000