Vice President, Creative Director

At Thorne we make products that matter - ones that make people's lives better. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. As a Creative Director, you'll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions.

Job Overview

We are seeking a dynamic and innovative Vice President, Creative Director to join our high growth team at Thorne. The VP, Creative Director will be responsible for leading the creative vision and strategy for Thorne's brand voice, creative campaigns, packaging design, and marketing initiatives across all channels. This role will own the creative strategy and development for all of Marketing's workstreams, steward the production process, and manage creative resources, including external designers, agencies, and vendors. Thorne's Creative Director must have a strong passion for health and wellness, exceptional creativity, the ability to pull through the funnel with strong creative, and bold thinking around making big forward steps with a brand.

Key Responsibilities

• Creative Leadership : Develop and execute a comprehensive creative strategy that aligns with Thorne's NorthStar and business objectives, ensuring a cohesive brand identity across all platforms.
• Brand Voice Development : Guide the evolution of the Thorne brand voice and storytelling to deliver on our status as a trusted, innovative, maverick.
• Campaign Concepting and Direction : Oversee the creative development of marketing campaigns, product launches and events, from ideation to execution, that will drive customer acquisition, engagement and brand love for Thorne. This will be done first with an agency and then moved in-house as the team expands.
• Full funnel asset creation : Lead the creation of unique and compelling assets and campaign design across mediums and channels including performance channels, web, video, organic social, physical experiences, and more, ensuring that all content aligns with the brand.
• Leadership and Influence : Guide and inspire a team of designers, copywriters, and content creators, fostering a collaborative environment that encourages fresh ideas and creativity.
• Cross-Functional Collaboration : Work closely with product go-to-market team, sports partnerships, pro sales and digital marketing teams to create integrated campaigns that drive engagement and sales.
• Growth Mindset : Analyze the performance of creative initiatives using metrics and insights to make design decisions using the data, refine projects and identify opportunities for storytelling to reach our consumers.
• Vendor Management : Manage relationships with external creative agencies, photographers, and other suppliers as needed to maintain high-quality standards

Qualifications

What We Offer :

At Thorne, we offer employees the chance to work with great people on exciting projects, with opportunity for growth. We also provide a full range of benefits for you and your eligible family members, such as :

A little bit more about us.

We are committed to providing personalized health solutions, cutting-edge home health test technology, and superior supplements. To do that, Thorne owns every step of its business, from R&D to product delivery and customer service. Currently, we are :

THORNE IS AN EQUAL OPPORTUNITY EMPLOYER

Thorne values diversity and we are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, sexual orientation, pregnancy, age, national origin, physical or mental disability, past or present military service, marital status, gender identification or expression, medical condition (including genetic characteristics) or any other protected characteristic as established by law.