What are the responsibilities and job description for the Director, Growth Marketing position at Thoropass?
Working at Thoropass
Thoropass makes it as easy to do the right thing as it is to check a box. Our team members believe that partnership lightens the load. Not everyone can be an expert at everything - lending each other support in areas of weakness strengthens everyone's offering. We collaborate openly and enthusiastically; without ego.
What We Do
At Thoropass, we're compliance experts so you don't have to be. Pairing easy software that's always getting smarter with expert guidance and continuous monitoring, we integrate into your process to prepare you to pass any audit, every year, with flying colors. Hundreds of growing companies use Thoropass's compliance automation platform, expert services, auditors and partner ecosystem to get and stay compliant over the lifetime of their business. We offer SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, and other infosec and privacy frameworks.
We are a rapidly expanding team based in New York. We were founded in May 2019 and raised our Series C funding in November 2022. Our top investors include : J.P. Morgan, PayPal Ventures, Fin Capital, Centana, and Bain Capital. We're growing customers and revenue dramatically and we're poised for continued break-out growth in 2024 and beyond.
About the Role
We're looking for a Director of Growth Marketing to take charge of growing Thoropass' demand function and programs. You'll lead the way in program orchestration and optimization-everything from web strategy and analytics, to paid ads, SEO, content, and event marketing.
You'll report to our VP, Marketing and join a collaborative, results-oriented team that knows how to work hard and have fun. We're looking for someone highly analytical, creative, quick to adapt, and comfortable managing strategy and execution (with some help from agencies and contractors).
If you're humble, driven, not afraid to own a number and be accountable to revenue goals, and love working as part of a team, this might be your perfect fit. Bring your expertise, passion for making an impact, and a sense of humor-we like to keep things real around here.
Let's talk responsibilities :
Strategy
- Set the vision and define the future state of Growth for the company.
- Steward the culture of innovation, lead with an experimental mindset, encourage the team to fail, and fail fast.
- Lead the orchestration of the growth strategy for the GTM org including but not limited to : paid search, paid social, content, events (virtual and in-person), lifecycle marketing, account based marketing, SEO (search everywhere optimization), marketing operations, and inbound routing.
- Expand upon the foundation to lead the org into the next phase of growth by partnering closely with the Demand Gen Manager, RevOps, and GTM leadership on the design and optimization of our internal marketing systems, including attribution, signal scoring, lead follow-up, and more.
- Partner closely with the VP of Marketing to prepare for quarterly business reviews, board meetings, budget planning, and other internal initiatives.
- Lead our quarterly Inbound forecasting process to accurately project lead & pipeline impact by channel.
- Manage the growth marketing budget.
- Serve as the bridge and ally between marketing and sales
Organic (Website / SEO)
Paid
What You Need To Excel
USA Compensation :
Equal Opportunity
Thoropass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Even if you feel you don't meet every requirement, consider applying! Thoropass acknowledges the research which shows that women and people of color are less likely to apply for jobs when they don't meet all of the stated qualifications. However, we're looking for authentic innovators to blaze new trails and you just may be the right person for this or another role.
Salary : $180,000 - $210,000
