What are the responsibilities and job description for the Performance Marketing Specialist position at Thos. Moser Cabinetmakers Inc.?
Description
POSITION SUMMARY
This role will work closely with marketing, sales and customer experience to help Thos. Moser identify and develop prospective customers and nurture existing buyers. This person has a strong analytical sense with the ability to take a multi-faceted view of data. She/He can use data to shape new marketing campaigns and derive actionable adjustments to existing campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Assist in the daily management of lead nurturing programs including reporting, testing, optimizing and launching campaigns.
- Help to develop and execute email communication flows.
- Make iterative adjustments to marketing programs across all channels including email, social, paid search and print.
- Assist in the management and maintenance of marketing contact segments for digital marketing campaigns.
- Collaborate with both sales and creative marketing team to craft compelling content and messaging strategies.
- Analyze channel, campaign and program performance to identify optimization opportunities.
- Strong understanding of all parts of the marketing funnel as well as understanding of how consumers interact with all marketing channels from digital to print.
- Deliver reports and results overviews to team members and management.
Requirements
- A degree in Marketing/Business or equivalent experience is required.
- Strong written communication skills.
- Familiarity with Hubspot CRM is preferred.
- Content creation experience required, specifically experience with email marketing templates.
- Excellent analytical skills with demonstrated experience turning data into actionable insights.
- Experience with sales helpful, but not required.