What are the responsibilities and job description for the Strategic Content Development Copywriter Job at ThreatLocker in Orlando position at ThreatLocker?
COMPANY OVERVIEW
ThreatLocker® is a leader in endpoint protection technologies, providing enterprise-level cybersecurity tools to improve the security of servers and endpoints. The ThreatLocker® platform with Application Allowlisting, Ringfencing™, Storage Control, Elevation Control, Endpoint Network Control, Configuration Management, and Operational Alert solutions are leading the cybersecurity market toward a more secure approach of blocking the exploits of application vulnerabilities.
POSITION OVERVIEW
We're seeking a skilled copywriter who can craft compelling, persuasive content across various formats-websites, emails, white papers, press releases, digital ads, and landing pages. This role is about strategically developing content that drives engagement and conversions while reinforcing our brand's position as a leader in the cybersecurity space.
JOB SCOPE
The Strategic Content Development Copywriter is responsible for, but not limited to :
- Create impactful copy that resonates with our audience and drives action
- Develop and refine content for multiple channels, ensuring each piece is tailored for its specific medium.
- Take ownership of content performance; monitor analytics and adjust strategies accordingly.
- Actively develop content for A / B testing to optimize engagement and conversion rates.
- Collaborate with marketing and product teams to align messaging and goals.
- Maintain excellent grammar and adhere to AP style guidelines.
- Innovate our tone of voice to stand out from generic content, ensuring it reflects our brand's bold personality.
- Analyze market trends and audience insights to inform content strategies.
REQUIRED QUALIFICATIONS
WORKING CONDITIONS
The duties described below are representative of those encountered while performing the essential functions of this position. If necessary, reasonable accommodation may be requested and will be evaluated for its relationship to the essential functions that must be performed.
