What are the responsibilities and job description for the Digital Marketing Manager position at Three Notch'd Brewing Company, LLC?
Job Title : Digital Marketing Manager
Compensation Type : Salaried Exempt
Direct Report : President and COO
Position : Digital Marketing Manager
Job Summary : The Digital Marketing Manager will lead our long-term digital marketing strategies for Three Notch'd Brewing Company and Uncool Beverage Company. This position's goal is to use their in-depth digital marketing experience to maintain a strong web presence, grow awareness and drive sales for the brand. This position requires a grasp of our current marketing tools and strategies and to be able to lead integrated digital marketing campaigns from concept to execution to achieve business objectives. As a part of the marketing team this individual will work closely with different teams across the Company to ensure consistency through all digital marketing channels.
Essential Tasks and Responsibilities :
- Collaborate, create and develop Three Notch'd Brewing and Uncool Beverage Company's digital marketing strategy with other stakeholders to be determined.
- Cross-functional collaboration with retail locations, sales, marketing, production teams across the company to refine and execute digital marketing strategies.
- Development of the content calendar and deliverables for the Three Notch'd brand, all Three Notch'd retail locations and the Uncool Beverage Company.
- Campaign creation, execution & optimization across :
o Key and emerging social media networks
o Google / SEO / SEM
o Key listings, including Google My Business, Yelp, visitor bureaus, etc.
o Email / SMS marketing
o Influencers
o Fresh Beer Club
o The 151 club
o Uncool Beverage Company Direct-To-Consumer sales
o Online merch, sales and distribution swag fulfillment and procurement as needed.
Supervisory Responsibilities : This position will directly manage the Marketing Coordinator. And will be required to manage design requests or website updates to freelancers as needed.
Required Qualifications :
Work Environment :
Travel Requirements :
Moderate Travel (Physical Demands :
While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand and walk. This position may also be seated for long periods of time. The position also requires the ability to lift up to 15 pounds, open filing cabinets and bend or stand on a step ladder as necessary.
Three Notch'd Brewing Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
